99minutos GTM brain

99minutos provides fulfillment, freight and last-mile delivery for Latin American ecommerce and retail businesses.

category

Ecommerce logistics and fulfillment

market profile

  • text: Online merchants need integrated warehousing, rapid delivery and returns across Latin America.
  • text: The company has expanded from last-mile delivery into a wider logistics operation.

personas

  • title: Ecommerce operations director
    pains:
    • Late deliveries and opaque tracking create support tickets and lost repeat orders.
    • Multiple delivery and warehouse vendors complicate order flows.
  • title: Supply chain or logistics manager
    pains:
    • Coordinating port transport, inventory and retailer deliveries across providers reduces visibility.
    • Returns require a separate operational process.
  • title: Online store owner
    pains:
    • Cannot easily offer fast delivery while managing picking and packing.
    • Needs shipping that connects to an existing storefront.

icp

  • text: Ecommerce brands and marketplace sellers shipping to consumers in Mexico and other Latin American markets.
  • text: Retailers and wholesalers moving inventory between distribution centers and points of sale.
  • text: Growing merchants needing outsourced warehousing, pick and pack, and storefront integrations.

message pillars

  • text: Offer integrated logistics from origin to the end customer.
  • text: Give customers and operations teams real-time shipment visibility.
  • text: Support fast delivery and reverse logistics.

objections

  • objection: Will it integrate with our shop?
    response: The company lists ecommerce and marketplace integrations; confirm your platform and workflow during evaluation.
  • objection: Can it handle more than parcel delivery?
    response: Its site describes freight, fulfillment, B2B distribution and custom operations as well as last mile.

competitors

  • name: Rappi
    why: Provides delivery services in Latin America and competes for rapid delivery use cases.
  • name: Glovo
    why: Delivery platform cited among competitors, although geography and use cases differ.

influencers

  • name: Alexis Patjane
    url: https://techcrunch.com/2022/03/02/99minutos-logistics-infrastructure-latin-america/
    why: Founder and CEO discussing the company's logistics expansion.

keywords

  • logística ecommerce México
  • fulfillment ecommerce México
  • entrega mismo día
  • última milla Latinoamérica
  • almacenamiento pick and pack
  • logística inversa ecommerce

voice

  • Conversational
  • Service-oriented
  • Operationally concrete

signals

  • text: A merchant is growing online order volume and outsourcing fulfillment.
  • text: A retailer wants same-day delivery or improved shipment tracking.

stack

  • Shopify

pricing

model: unknown

motion

hybrid

channels

  • SEO
  • Ecommerce integrations
  • LinkedIn
  • Press

confidence

medium

Founders

  • name: Alexis Patjane
    title: Founder
    role: Founder
    bio: Born 1988 Industrial Engineer Started first company at 18, first book published at 21, created 99minutos in 2014. Nominated best young business man in Mexico in 2018

Back to YC companies