9gag GTM brain

category

market profile

• text: The consumer product attracts audiences with user-generated humor, while brand collaborations provide a distinct commercial offering.
• text: Brands compete for attention across a fragmented social audience and can use custom content and distribution instead of relying on their own channels alone.

personas

• title: Brand marketing director at an entertainment or consumer brand
  pains:

  • Reaching young social audiences without a conventional ad feeling out of place
  • Finding distribution and creative partners that understand meme culture
• title: Social campaign manager at an agency
  pains:

  • Producing custom videos and securing creator participation under campaign deadlines
  • Finding distribution across multiple social channels
• title: Meme creator or regular entertainment viewer
  pains:

  • Finding a steady stream of shareable humor
  • Getting creative work in front of an engaged audience

icp

• text: Consumer-facing entertainment and streaming brands with campaigns aimed at Gen Y and Gen Z audiences; 9GAG cites work with Netflix and Paramount Pictures.
• text: Brands and agencies with a budget for sponsored or custom social content and a need for international distribution; company size is not specified.

message pillars

• text: Make brand content travel through a social entertainment network.
• text: Offer creator-built content that fits the platform's entertainment culture.
• text: Combine creative production with distribution and sponsorship formats.

objections

• objection: Will our brand fit meme culture without appearing forced?
  response: Use creator-led custom content and review the concept with the 9GAG team before committing to distribution.
• objection: How can we judge audience fit and brand safety?
  response: Request current audience breakdowns, placement controls and campaign examples; the audience figures on the site include old source dates.
• objection: Can we assess performance before expanding spend?
  response: Agree on a campaign brief, measurement and reporting with the sales team; public pricing is not stated.

competitors

• name: Reddit
  website: https://www.reddit.com
  why: Competes for community attention and brand advertising around user-generated content.
• name: Imgur
  website: https://imgur.com
  why: Competes for social image and meme discovery.
• name: TikTok
  website: https://www.tiktok.com
  why: Competes for short-form entertainment attention and social advertising budgets.

influencers

• name: Ray Chan
  url: https://www.coindesk.com/podcasts/generation-c/from-lolpics-to-web3-9gags-ray-chan-on-the-evolution-of-memes
  why: 9GAG co-founder and public commentator on internet culture and memes.

keywords

• meme marketing
• Gen Z social media advertising
• branded meme content
• funny memes
• social media sponsorship
• creator marketing
• viral video advertising

voice

• Playful and informal
• Social-native and entertainment-first
• Commercial copy emphasizes audience reach

signals

• text: A brand is launching a film, game or consumer campaign and commissioning youth-oriented social creative.
• text: A campaign team is seeking creator-produced content and distribution across social platforms.

pricing

motion

channels

• Instagram
• Facebook
• X
• SEO
• mobile apps
• brand partnerships

confidence

Founders

• name: Ray Chan
  title: Founder/CEO
  role: CEO
• name: Chris Chan
  title: Founder
  role: Founder
• name: Derek Chan
  title: Founder/Head of Engineer
  role: Founder
• name: Marco Fung
  title: Founder
  role: Founder
• name: Brian Yu
  title: Founder
  role: Founder