ACX GTM brain

category

market profile

• text: Biological crop protection competes on field efficacy, scalable production and integration into existing crop programs.
• text: ACX describes biofungicide, insecticide and greenhouse pest technologies; public evidence does not establish commercial availability or approvals.

personas

• title: Crop protection R&D or business development lead
  pains:

  • Finding differentiated active ingredients with scalable production potential
  • Validating biological efficacy and compatibility across crops and environments
• title: Commercial grower or agronomy director
  pains:

  • Protecting crop yields while managing disease and resistance
  • Reducing broad-spectrum chemical reliance without sacrificing reliable control
• title: Greenhouse production manager
  pains:

  • Managing pests without disrupting beneficial insects and pollinators
  • Evaluating whether new treatments perform consistently in production

icp

• text: Agricultural crop protection and biotechnology companies seeking development partnerships around biological actives.
• text: Commercial farms and greenhouse operations facing disease or pest pressure and interested in biological alternatives; specific sizes and regions are unverified.

message pillars

• text: Develop targeted biological crop protection at scale.
• text: Reduce broad-spectrum chemical dependence.
• text: Design solutions that preserve beneficial organisms.

objections

• objection: Will it work consistently in our crops and local conditions?
  response: Request independent field trial data by crop, pathogen and geography before a commercial commitment.
• objection: Is it approved and practical to integrate with our crop program?
  response: Confirm product development status, applicable registration, application requirements and compatibility directly with ACX.

competitors

• name: Certis Biologicals
  why: Offers biological crop protection products competing for the same pest management budgets.
• name: Koppert
  why: Biological pest control supplier serving agricultural and greenhouse users.
• name: Bayer Crop Science
  why: Large crop protection supplier with biological products and distribution.

keywords

• biological crop protection
• biofungicide for crops
• biological insecticide
• greenhouse biological pest control
• sustainable crop protection
• alternatives to chemical pesticides

voice

• Science-led and ambitious
• Sustainability-focused

signals

• text: A crop protection company is seeking biological actives or co-development partnerships.
• text: A greenhouse operator is evaluating pest control compatible with beneficial organisms.

pricing

motion

channels

• LinkedIn
• events
• YC community

confidence

Founders

• name: Emmanouela Petsolari
  title: Founder/CEO
  role: CEO
  bio: Emmanouela is the Co-Founder & CEO of ACX and PhD in Biochemistry and Biophysics from the University of Cambridge. Previously, she held several research positions working in immunology, cancer, malaria vaccine development and viral drug discovery (in institutes like Barts Cancer Institute CRUK, Cambridge University, King’s College London, Institute Curie France and Imperial College London).
• name: Melina Petsolari
  title: Founder/CTO
  role: CTO
  bio: Melina is the Co-founder & CTO of ACX and PhD in Computer Science from King's College London. Previously, she held several research positions spanning digital health, robotics, technology-enable interventions, HCAI and NLP (in institutes like Cambridge University, King’s College London, National Health Service (NHS) in England and Francis Crick Institute).