Ad Army GTM brain

category

market profile

• text: Performance marketers need a continuing supply of creative variations for campaigns and placements.
• text: AI ad production spans image, video, audio and editing, with per-generation costs and human review.

personas

• title: Performance marketing manager at an ecommerce brand
  pains:

  • Needs fresh product concepts and ad variants to test frequently.
  • Photo shoots and creative handoffs slow campaign iteration.
• title: Creative director or agency producer
  pains:

  • Must maintain recognizable products and visual consistency across many scenes.
  • Juggles multiple generation tools, editors and delivery formats.
• title: Independent creator or small business owner
  pains:

  • Has product photos but limited budget for video production.
  • Needs to understand and control generation costs while experimenting.

icp

• text: Ecommerce brands with product imagery and an ongoing need for social or paid ad creative.
• text: Independent creators and small marketing teams producing frequent image and video variants.
• text: Agencies or in-house creative teams that want shared production credits and multi-seat workflows.

message pillars

• text: Turn existing product photos into multiple creative directions.
• text: Explore and assemble finished ads in a single workflow.
• text: Access a range of generative media models together.

objections

• objection: Will generated images keep our product recognizable and on brand?
  response: Pilot with product reference images and have the creative team inspect each output before publishing.
• objection: How much will experiments and revisions cost?
  response: Use the in-app estimate and account for retries and extra steps; compare the free allowance with a representative workflow.
• objection: Can this replace our existing production workflow?
  response: Test a complete campaign from reference to export, including review and destination-specific edits, before changing the workflow.

competitors

• name: Pencil
  why: Generates and iterates advertising creative for marketing teams.
• name: Arcads
  why: AI-generated video ads offer a competing route to rapid creative testing.
• name: Canva
  why: Design and generative AI tools offer an accessible alternative for producing ad assets.

keywords

• AI ad creative generator
• AI product video ads
• generate ecommerce ad variations
• AI creative testing
• product photo to video ad
• AI brand consistent advertising

voice

• Inviting and concise
• Creative and visual
• Practical about credit costs

signals

• text: A brand frequently refreshes paid social creative or tests multiple product concepts.
• text: A creator has product photography but needs video assets and a repeatable editing workflow.

stack

• Veo
• Kling
• Seedance
• Gemini
• Flux
• Ideogram
• Recraft
• ElevenLabs
• MCP

pricing

motion

channels

• SEO
• product-led signup
• creator communities

confidence

Founders

• name: Jonathan Aeschlimann
  title: Founder
  role: Founder
  bio: Swiss-Brazilan entrepreneur starting his third venture. Co-founder of divbrands.io, where we grew to become one of Google's most prominent display and video customers in Europe, reached $40M in yearly revenue bootstrapped and managed a team of 100+ remotely. Executive education at Stanford GSB and Chicago Booth. Member of YPO and WEF Global Shapers.
• name: Lourenço Maciel
  title: Founder
  role: Founder
  bio: Lourenço is a self-made entrepreneur with 12 years of digital marketing experience. He has built and led a successful eCommerce company, selling to over 30 countries in 9 languages. Lourenço specializes in advertising, tracking, and attribution with a strategic focus on driving profitable advertising spend, having spent over 50M in ads throughout his career. In 2021, he taught himself to code and developed a system that kept his business attribution working and helped secure 35M in revenue.
• name: Pedro Nascimento
  title: Founder
  role: Founder
  bio: Pedro is passionate about creating functional teams, great culture and helping people to become the best version of themselves. He has deep interest in computer science, machine learning and math, having large experience on them in both academic and corporate environments. Pedro expertise is to use a strong theoretical framework to solve real world problems. He is a former Google and Twitter engineer.