Adapted GTM brain

category

market profile

• text: Athletes need short preventive routines that fit around sport-specific training.
• text: The category includes consumer recovery apps and digital musculoskeletal care, with different clinical and distribution models.

personas

• title: Recreational runner
  pains:

  • Recurring ankle or shin issues interrupt consistent training
  • Generic routines do not reflect running load or injury history
• title: Strength or HYROX athlete
  pains:

  • Mobility and joint maintenance compete with time for main workouts
  • Needs exercises that adapt to equipment and recovery
• title: Climber returning to regular training
  pains:

  • Wants a sustainable routine for vulnerable shoulders and movement capacity
  • Does not know which preventive exercises to prioritize

icp

• text: Individual iPhone users training regularly for running, lifting, climbing, cycling, swimming or tactical sports.
• text: Athletes with previous injuries or mobility limitations seeking a brief self-directed maintenance routine.

message pillars

• text: Personalize to sport and training history.
• text: Adjust the routine as users train.
• text: Explain the reason for each movement.

objections

• objection: Can this replace a physical therapist for an active injury?
  response: The company explicitly says it is not a substitute for medical care or physical therapy; seek a professional for active injury.
• objection: Will it take too much time or equipment?
  response: Sessions are typically 10 to 15 minutes, and users can filter by available equipment.
• objection: Will generic exercises fit my sport?
  response: The program uses sport, training load and injury history, then adapts based on feedback.

competitors

• name: Recover Athletics
  why: Runner-focused prehab and recovery app.
• name: Kaia Health
  why: Adjacent app-based musculoskeletal exercise solution.
• name: Sword Health
  why: Adjacent digital physical therapy program, typically distributed through eligible benefits.

keywords

• prehab app for athletes
• running injury prevention exercises
• mobility training app
• personalized prehab
• shoulder prehab climbing
• knee stability exercises

voice

• Encouraging
• Athlete-focused
• Practical

signals

• text: Athlete has recurring training interruptions or a history of joint injuries.
• text: Runner or lifter is looking for a short mobility routine to complement training.

stack

• iOS

pricing

motion

channels

• App Store
• SEO
• LinkedIn
• Product Hunt

confidence

Founders

• name: Albert Jo
  title: Founder
  role: Founder
  bio: Founder at Adapted