Adni GTM brain

Adni connects healthcare employers and brands to nurses and allied health professionals through a career community, sourcing and marketing tools.

category

Healthcare workforce recruiting and engagement

market profile

  • text: Healthcare employers and staffing firms need to source licensed clinicians in a competitive labor market.
  • text: Clinicians navigate fragmented job boards, credentials and career resources, creating an opportunity for an engaged community.

personas

  • title: Hospital talent acquisition leader
    pains:
    • Hard-to-fill nursing and allied health vacancies demand a reliable flow of qualified candidates.
    • Generic outreach can struggle to engage clinicians who are not actively applying.
  • title: Healthcare staffing agency sourcing director
    pains:
    • Recruiters spend time finding and contacting appropriately licensed clinicians.
    • Job demand changes faster than a static candidate database can stay engaged.
  • title: Healthcare brand marketing leader
    pains:
    • Reaching a specific clinical audience requires trusted channels and authentic creative.
    • Broad consumer advertising may waste spend outside the licensed workforce.

icp

  • text: US health systems, hospitals and healthcare staffing firms with ongoing nurse or allied clinician hiring.
  • text: Brands and education businesses seeking to reach healthcare professionals through campaigns, creators or events.
  • text: Nurses and allied health workers seeking jobs and peer support are the community supply side.

message pillars

  • text: The community was founded by nurses with first-hand understanding of clinicians.
  • text: Consolidate fragmented worker experiences in a digital home.
  • text: Combine audience reach with sourcing and marketing services.

objections

  • objection: Will your audience include clinicians in our specialty and location?
    response: Request a segment-specific audience and candidate preview before committing; the broad community count does not establish local coverage.
  • objection: We already operate an ATS and candidate database.
    response: Evaluate Adni as an incremental sourcing and engagement channel and verify the relevant integration and data flow.

competitors

  • name: Incredible Health
    why: Nurse hiring marketplace serving hospitals.
  • name: Aya Healthcare
    why: Healthcare staffing and clinician recruitment platform.
  • name: Indeed
    why: Broad job marketplace used by employers to reach nurse candidates.

influencers

  • name: Anthony Scarpone-Lambert
    url: https://www.linkedin.com/posts/anthonyscarpone-lambert_healthcareworker-healthcarerecruiting-nursingjobs-activity-7496284400125476864-MsrH
    why: Nurse co-founder posts about clinician community and AI sourcing.

keywords

  • nurse recruiting platform
  • healthcare candidate sourcing
  • allied health recruitment
  • healthcare worker marketing
  • nurse talent community
  • healthcare staffing leads

voice

  • clinician-centered
  • empathetic and empowering
  • practical and accessible

signals

  • text: Hospital or staffing company is expanding nurse and allied health recruiting across locations.
  • text: A healthcare brand is launching a campaign aimed at licensed clinicians.

stack

  • LaborEdge ATS integration

pricing

model: unknown

motion

sales_led

channels

  • LinkedIn
  • community
  • events
  • partnerships

confidence

medium

Founders

  • name: Anthony Scarpone-Lambert
    title: Founder
    role: Founder
    bio: Co-Founder & CEO at Adni, Registered Nurse, UPenn Alum (Nursing, Wharton), and two-time Broadway performer from Philadelphia, PA. Currently based in NYC. Reach out at anthony@adni.co or @nursefounder on TikTok.
  • name: Jennifferre Mancillas
    title: Founder
    role: Founder
    bio: Founder & COO at Adni, Nurse, California 2021 Nurse of the Year, and Johnson & Johnson Innovation Fellow from Fresno, CA. Feel free to reach out at jennifferre@adni.co to connect!

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