Agapé GTM brain

Agapé offers a relationship wellness app with personalized conversation prompts for partners, friends and family.

category

Relationship wellness app

market profile

  • text: Couples apps use daily prompts to help people maintain connection and conversation.
  • text: The app also positions its questions for friends and family, including people separated by distance.

personas

  • title: Partner in a long-distance relationship
    pains:
    • Wants to feel close despite physical separation
    • Finds routine calls can run out of meaningful topics
  • title: Busy couple seeking connection
    pains:
    • Struggles to set aside time for intentional conversation
    • Wants a light daily habit rather than a complex program
  • title: Friend or family member living apart
    pains:
    • Wants a way to keep in touch beyond logistical updates
    • Needs a prompt both people can respond to asynchronously

icp

  • text: Consumer pairs seeking a lightweight daily relationship habit are the primary audience.
  • text: Long-distance partners and other geographically separated relationships are a strong use case.

message pillars

  • text: Build connection through a small daily action.
  • text: Make relationship care enjoyable and easy.
  • text: Tailor questions to the relationship.

objections

  • objection: Do both people need to participate?
    response: The site says questions are available when paired and answers are revealed after both respond.
  • objection: Is this a replacement for couples therapy?
    response: The company describes it as a conversation and wellness app, not therapy.
  • objection: Will we have to pay immediately?
    response: A free version is available, while premium features require a subscription; check current app-store pricing.

competitors

  • name: Paired
    why: Couples app with daily questions, quizzes and relationship content.
  • name: SumOne
    why: Daily shared questions for couples with a virtual pet.
  • name: Couple Joy
    why: Daily questions and shared features for couples.

influencers

  • name: Kadie Okwudili
    url: https://www.rochester.edu/newscenter/can-relationship-app-improve-romance-571032/
    why: Founder and CEO discussing the origins of Agapé.

keywords

  • couples daily questions app
  • long distance relationship app
  • relationship conversation starters
  • app to feel closer to partner
  • relationship wellness app
  • couples communication app

voice

  • Warm
  • Playful
  • Encouraging

signals

  • text: A couple is starting a long-distance relationship or spending more time apart.
  • text: Partners are looking for short daily conversation prompts to reconnect.

pricing

model: freemium

motion

product_led

channels

  • App Store
  • Google Play
  • SEO
  • social media

confidence

medium

Founders

  • name: Kadie Okwudili
    title: Founder
    role: Founder
    bio: Building the new way to say, "I love you" to make & keep billions happy.
  • name: Ron Rogge
    title: Founder
    role: Founder
    bio: I am a professor of clinical psychology at the University of Rochester and a leading couples and family researcher with over 25 years of experience. My program of research on methods of strengthening relationships has led to over 75 peer-reviewed research articles and interviews on national news programs like the Today Show and Good Morning America. It is that research that helped guide the creation of Agape.

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