AgendaPro GTM brain

AgendaPro provides scheduling, payments and customer management software for appointment-based beauty, wellness and health businesses, especially in Latin America.

category

Appointment business management software

market profile

  • text: Service businesses need to coordinate reservations, payments, staff schedules and repeat visits, often across disconnected workflows.
  • text: AgendaPro combines operations software, payments and demand generation for Latin American service merchants.
  • text: Specialist booking suites including Fresha and Zenoti compete for salon and wellness spending.

personas

  • title: Salon or spa owner
    pains:
    • Missed appointments leave valuable capacity empty
    • Staff schedules, payment reconciliation and client follow-up take time
    • Winning repeat visits without a dedicated marketer
  • title: Clinic or aesthetic center manager
    pains:
    • Coordinating practitioners and patient appointments
    • Keeping clinical records accessible alongside booking and payments
  • title: Multi-location operations manager
    pains:
    • Maintaining visibility over revenue and appointments across teams
    • Standardizing reminders and booking without duplicating manual work

icp

  • text: Small and growing salons, barber shops, spas and aesthetic centers with recurring appointments.
  • text: Clinics, physiotherapists and wellness studios that schedule multiple practitioners and want client records.
  • text: Spanish-speaking Latin American merchants, particularly in Chile, Mexico, Colombia and Argentina; the product also lists other markets.

message pillars

  • text: Unify appointments, customer records and payment workflows.
  • text: Recover missed capacity using appointment reminders.
  • text: Provide flexible in-person and online payments.
  • text: Build repeat visits with marketing and loyalty tools.

objections

  • objection: We already use WhatsApp and a calendar.
    response: Compare the hours spent reconciling bookings, reminders, cash and clients with a trial of the integrated workflow.
  • objection: Will customers book digitally?
    response: Try the booking flow with a small group while retaining existing channels during the transition.
  • objection: Will this fit a clinic or a business with several practitioners?
    response: Check clinical record and staff scheduling features in the applicable local plan before purchase.

competitors

  • name: Fresha
    why: Beauty and wellness booking, marketplace and business management.
  • name: Zenoti
    why: Salon and spa operations and scheduling suite.
  • name: Vagaro
    why: Booking and management software for salons and wellness businesses.

keywords

  • software para salones de belleza
  • agenda online para clínicas
  • sistema de reservas para spa
  • recordatorios de citas WhatsApp
  • software para barberías
  • gestión de citas y pagos

voice

  • Practical and conversational
  • Growth-oriented
  • Focused on owner outcomes

signals

  • text: A salon is adding staff or locations and manual appointment coordination is becoming difficult.
  • text: An owner is looking to reduce no-shows or sell online booking and payments to clients.

stack

  • WhatsApp
  • API

pricing

model: unknown

motion

hybrid

channels

  • SEO
  • marketplace
  • social media
  • free trial

confidence

high

Founders

  • name: Julio Guzman
    title: Founder
    role: Founder
    bio: CEO & Co-founder of AgendaPro. Building the operating system for appointment-based businesses in Latin America - scheduling, AI agents, payments, and marketplace. 20,000+ merchants across 17 countries. Engineer at heart; still write SQL and ship code daily. Obsessed with data, patterns, and figuring out why things work.
  • name: Sebastian Hevia
    title: Founder
    role: Founder
    bio: My name is Sebastián Hevia and I am Co-Founder and CTO at AgendaPro (YC W21). I am an accomplished coder and manager, building AgendaPro from scratch to leading multiple developers and I enjoy the most my responsibilities as Lead DevOps/Chief Architect. I mostly use Ruby on Rails, React, AWS and Kubernetes (EKS), and many other exciting technologies. I also enjoy very much to play bass and mix recordings for my hobby band, and family time.
  • name: Nicolás Rossi
    title: Founder
    role: Founder
    bio: Co-founder and CPO of AgendaPro, working from Chile to help SMBs get better bookings and more sales. Before founding AgendaPro I worked in an Insurance Company (Consorcio), buying positions in the electric and energy market. Been related to software all my life and after college I went to Bangalore to Infosys's InStep program, where I develop a Blackberry app for Gas industry (feels ages today!!!). Father of 2 girls, frustrated guitarist and video gamer (I wish can say professional).
  • name: Matias Ulloa
    title: Founder
    role: Founder
    bio: Co-Founder and CRO at AgendaPro

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