Alude GTM brain

category

market profile

• text: Brazilian rental operations combine tenant screening, electronic signatures, insurance and rent administration.
• text: The market includes specialist property management platforms serving agencies of varying portfolio sizes.

personas

• title: Real estate agency owner
  pains:

  • Manual rental administration limits portfolio growth
  • Agency needs a modern digital experience for landlords and tenants
• title: Rental administrator
  pains:

  • Manual rent collections and owner transfers consume time
  • Screening and signatures require coordination across tools
• title: Independent real estate broker
  pains:

  • Needs affordable tenant screening and electronic signing
  • Finding landlords with properties to list takes prospecting time

icp

• text: Brazilian real estate brokerages and rental administrators, from small agencies to larger portfolios.
• text: Independent brokers and real estate lawyers needing screening and document tools without a large IT team.

message pillars

• text: Digitize traditional brokers and agencies.
• text: Automate the administration of rentals.
• text: Make tenant checks immediate.
• text: Start without providing a credit card.

objections

• objection: I only need a few checks and do not want a subscription.
  response: The free plan has no monthly fee but charges for individual screening and signatures; confirm current rates.
• objection: Will electronic signatures be legally valid?
  response: Alude says its electronic signatures have legal validity without a digital certificate; buyers should evaluate their own requirements.
• objection: What about personal data?
  response: The site states LGPD compliance and links its privacy information for review.

competitors

• name: SuperLógica Imobi
  why: Rental management software for professional property administrators.
• name: Imobzi
  why: Real estate management platform for agencies.
• name: Kenlo Locação
  why: Rental management and bank integration for agencies.

keywords

• sistema para imobiliária
• gestão de aluguel
• análise de ficha locatário
• assinatura eletrônica imobiliária
• garantia locatícia digital
• software administração de locação
• captação de imóveis

voice

• direct and practical
• accessible Brazilian Portuguese
• automation focused

signals

• text: Agency is growing its rental portfolio while tracking collections and transfers manually.
• text: Broker is looking for tenant checks or digital signatures without a monthly commitment.

pricing

motion

channels

• SEO
• referrals
• LinkedIn
• content marketing

confidence

Founders

• name: Jota Junior
  title: Founder
  role: Founder
• name: Alef Miranda
  title: Founder
  role: Founder