Aqueduct GTM brain

category

market profile

• text: Game and VFX teams create adjustable PBR materials and animated textures from shader graphs.
• text: Artists need to share editable material work and connect it to production engines and AI agents.

personas

• title: Technical artist
  pains:

  • Building reusable shader nodes and adjustable materials
  • Connecting material generation to engine and automated pipelines
• title: Environment artist
  pains:

  • Creating variations of believable surfaces without rebuilding textures
  • Sharing editable work with reviewers and teammates
• title: Art or tools director
  pains:

  • Coordinating shared material projects across a studio
  • Maintaining a usable iteration loop between artists and Unreal

icp

• text: Independent artists and small studios under $200,000 in revenue or funding qualify for the community license.
• text: Game and VFX studios making procedural textures, particularly teams using Unreal Engine and shared material projects.

message pillars

• text: Build materials from composable GPU nodes.
• text: Share live editable graphs in a browser.
• text: Iterate in Unreal with live updates.

objections

• objection: Will this fit our game engine workflow?
  response: The site describes Unreal live-sync and a CLI; validate the export and asset workflow on a representative project.
• objection: How do costs work for a growing studio?
  response: Check the revenue and funding threshold, per-seat studio license, and separate hosted service usage before rollout.

competitors

• name: Shaders
  website: https://shaders.com/pricing
  why: Shader creation and AI-assisted visual effects offer an adjacent alternative.
• name: Shader Park
  why: Procedural shader creation tool for interactive graphics.

influencers

• name: Matthew Turnshek
  url: https://ycwatcher.info/en/companies/aqueduct
  why: Founder of Aqueduct.

keywords

• procedural material editor
• PBR material generator
• node based texture editor
• Unreal procedural materials
• VFX texture generator
• AI shader graph

voice

• visual and example led
• technical
• direct

signals

• text: A studio is building Unreal environments and needs adjustable surface variations.
• text: A technical art team is adding agent-assisted material creation or pipeline automation.

stack

• Unreal Engine
• MCP
• Claude Code
• Codex

pricing

motion

channels

• Discord
• documentation
• shareable material graphs
• SEO

confidence

Founders

• name: Matthew Turnshek
  title: Founder
  role: Founder
  bio: Matthew Turnshek is the founder and CEO of Aqueduct.