ArchForm GTM brain

category

market profile

• text: Practices can choose between in-office production and outsourced aligner manufacturing while retaining planning control.
• text: Digital aligner planning competes with established clear aligner systems and other in-house planning tools.

personas

• title: Orthodontist and practice owner
  pains:

  • High aligner case bills squeeze treatment margins
  • Back-and-forth with external setup teams delays starts and limits clinical control
• title: Orthodontic lab manager
  pains:

  • Needs to coordinate scan, design, printing and production across cases
  • Must balance fast starts with production capacity
• title: Practice operations manager
  pains:

  • Slow starts can lose treatment opportunities
  • Staff need a manageable workflow for tracking patient orders

icp

• text: Orthodontic practices offering clear aligners and seeking more control over treatment design and per-case costs.
• text: Practices with intraoral scanning and an appetite for in-office 3D printing, or those seeking outsourced manufacturing.
• text: Orthodontic labs and larger aligner operations managing multiple treatment setups.

message pillars

• text: Reduce planning delays and the external review cycle.
• text: Accelerate patient starts with in-office production.
• text: Give clinicians more treatment-design control.

objections

• objection: Will our team need to build a full in-house lab?
  response: The platform supports factory-made aligners as well as in-office production, allowing practices to choose a workflow.
• objection: Can we justify implementation and training costs?
  response: Compare actual case volume, production costs and staff time with current aligner bills; the site claims over 50% savings on aligner bills.
• objection: Will this support clinical judgment?
  response: Position the orthodontist as the treatment designer and review case suitability and device indications.

competitors

• name: Align Technology
  why: Invisalign is a major alternative aligner system.
• name: uLab Systems
  why: Offers competing orthodontic aligner planning and production workflows.
• name: 3Shape
  why: Clear Aligner Studio supports in-office aligner design and production.

influencers

• name: Andrew Martz
  why: Founder and CEO discussing the in-office aligner opportunity.

keywords

• in office aligner software
• orthodontic treatment planning software
• 3D print clear aligners
• aligner manufacturing orthodontist
• digital indirect bonding
• Invisalign alternatives orthodontist

voice

• Clinician-focused
• Practical and efficiency-oriented
• Confident about clinical control

signals

• text: Practice is investing in an intraoral scanner or 3D printing equipment.
• text: Practice has growing aligner case volume and wants to reduce outsourced case costs.

stack

• STL scan files
• 3D printing

pricing

motion

channels

• Website demo
• LinkedIn
• Instagram
• Customer testimonials
• Search

confidence

Founders

• name: Andrew Martz
  title: Founder/CEO
  role: CEO