Arrow GTM brain

category

market profile

• text: Arrow served Southeast Asian direct-to-consumer brands with checkout built for mobile shoppers and local payment preferences.
• text: Pomelo acquired Arrow in January 2025 and its founders joined Pomelo; standalone product availability is unclear.

personas

• title: D2C founder or ecommerce director
  pains:

  • A long checkout or account setup can cause mobile customers to abandon purchases.
  • Preferred payment methods vary across Southeast Asian markets.
• title: Head of ecommerce engineering or payments
  pains:

  • Maintaining consistent checkout across sales channels consumes engineering capacity.
  • Payment and checkout integrations complicate expansion into new markets.

icp

• text: Historically, Southeast Asian ecommerce and direct-to-consumer brands selling to mobile shoppers.
• text: Merchants selling through several digital channels and looking for local payment choices.

objections

• objection: Is Arrow available as a standalone service after the acquisition?
  response: Confirm product availability and support with Pomelo before evaluating a purchase.
• objection: Does it support our countries and payment methods?
  response: Request current country coverage, payment methods and ecommerce integrations from the provider.

competitors

• name: Bold Commerce
  why: Offers ecommerce checkout software to merchants.
• name: Rally
  why: Offers ecommerce checkout and post-purchase tools.

keywords

• Southeast Asia checkout platform
• mobile checkout conversion
• D2C local payment methods
• ecommerce checkout Singapore
• cart abandonment Southeast Asia
• one click checkout

signals

• text: A D2C brand is expanding into Southeast Asian markets with different payment preferences.
• text: An ecommerce team is reviewing cart abandonment and mobile checkout friction.

pricing

motion

confidence

Founders

• name: Liat Beng Neo
  title: Founder
  role: Founder
  bio: I've been in the Fintech and payments space for the last few years; Previously based in Hong Kong / Shenzhen to build out Tencent's Global Fintech initiatives, launched Grabpay in SEA markets, covered Vietnam during my time at Alipay and was part of the amazing team at helloPay before the acquisition by Ant Financial.
• name: Sudhan Raj
  title: Founder
  role: Founder
  bio: Computer Engineering graduate from NTU, Singapore. Has been actively coding for almost 2 decades across a dozen programming languages. Built Popcorn (#1 Movie Showtime app) together with the founder from scratch and scaled it across 6 countries in SEA. Co-founded Cornflix.TV, an online television network with over 600 channels, and raised 6 figures in investment from 500 Startups. Believes in one mantra "Make technology work for you!"
• name: Sebastian Roervig
  title: Founder
  role: Founder
  bio: Sebastian is from Denmark, but currently living in Singapore. Spend the last +three years at Grab Financial building out its different payment use cases. Worked for for Daraz (Alibaba) in Pakistan looking at e-commerce payments, and before that, living in Philippines and Silicon Valley working for Abra (a crypto currency company).