Artemis Search GTM brain

category

market profile

• text: The current site sells stakeholder discovery for Sales Navigator; the YC description instead emphasizes intent-aware vector search, so product positioning has changed or differs by source.
• text: Its LinkedIn profile describes curated account-level decision-maker lists intended to free SDRs for pipeline work.

personas

• title: Sales development representative
  pains:

  • Manually identifying the right stakeholders across target accounts consumes time for calls and outreach.
  • Broad title searches can return too many irrelevant contacts.
• title: Sales development manager
  pains:

  • Scaling consistent buying-committee research across a team is labor intensive.
  • Bad stakeholder selection wastes limited outbound capacity.

icp

• text: B2B outbound teams using LinkedIn Sales Navigator to research account stakeholders; company size is not specified.
• text: Sales organizations with SDRs or BDRs prospecting across many named accounts are a plausible fit.

message pillars

• text: Find decision makers quickly.
• text: Use AI to support prospecting.
• text: Reach the right people in the existing workflow.

objections

• objection: Will it identify the actual buying committee?
  response: Compare a sample of its suggested stakeholders with a representative set of accounts and your qualification criteria.
• objection: Will this fit our existing workflow and data policies?
  response: Confirm Sales Navigator requirements, exports, permissions and handling of profile data before adoption.

competitors

• name: ZoomInfo
  why: Sales intelligence and contact discovery compete for the same prospecting budget; named as a competitor in an external company profile.

keywords

• LinkedIn decision maker search
• Sales Navigator prospecting automation
• B2B stakeholder discovery
• buying committee research
• AI sales prospecting
• account prospecting tools

voice

• Direct and concise
• Speed-focused
• Practical sales language

signals

• text: A company is hiring SDRs or expanding an account-based outbound program, increasing stakeholder research volume.
• text: A team already uses Sales Navigator and spends substantial time identifying decision makers.

stack

• LinkedIn Sales Navigator

pricing

motion

channels

• LinkedIn

confidence

Founders

• name: Austin McCoy
  title: Founder
  role: Founder
  bio: Austin is a Caltech CS graduate with an emphasis in applied mathematics and finance. Austin has an academic background developing and publishing computer graphics technology and machine learning models at Caltech's Aerospace Robotics and Control (ARCL) laboratory. Austin also has experience launching and selling several small technology businesses ($100k - $1M ARR) centered around developing and selling B2B and B2C software products.
• name: Manvir Singh
  title: Founder
  role: Founder
  bio: Manvir is a self-taught software engineer who specializes in building robust and intuitive technology accessible to clients from all backgrounds. He has coordinated with his co-founder, Austin, on previous ventures and looks forward to bringing his experience to bear with Artemis.