Atlas GTM brain

category

market profile

• text: Atlas integrates ordering, point of sale, kiosks, delivery marketplaces, logistics and restaurant reporting.
• text: Its team previously built the Singapore online restaurant Grain, and its current site claims hundreds of restaurant customers in Singapore.
• text: Local alternatives include direct-order and POS vendors competing for restaurant sales, loyalty and delivery workflows.

personas

• title: Restaurant owner or operator
  pains:

  • Staff re-enter orders from different channels, increasing errors and labor
  • Third-party ordering can make it difficult to grow direct customer relationships
• title: Multi-outlet operations manager
  pains:

  • Menus, inventory and outlet hours need to stay aligned across delivery apps and stores
  • Fragmented order screens slow service and complicate support
• title: Restaurant group commercial or finance leader
  pains:

  • Sales and customer data are fragmented across outlets and channels
  • Manual reconciliation can create operational and finance errors

icp

• text: Singapore quick-service and full-service restaurants, cafes and ghost kitchens with online and physical sales.
• text: Restaurant groups with several outlets or delivery platforms that need shared menus, reporting and order handling; employee thresholds are not published.

message pillars

• text: Consolidate restaurant operations in one system.
• text: Keep menus aligned across channels.
• text: Reduce setup friction with assisted migration.
• text: Use current restaurant data to drive actions.

objections

• objection: Will switching disrupt service?
  response: Agree on an outlet-by-outlet migration and cutover plan using Atlas's stated onboarding and data transfer support.
• objection: Will it work with our delivery channels?
  response: The site names Grab, Deliveroo and Foodpanda; confirm the specific workflows and outlet coverage in a demo.
• objection: Is there a long contract?
  response: The homepage says no long-term contract is required; verify the current written commercial terms.

competitors

• name: Oddle
  website: https://www.oddle.me/sg
  why: Singapore restaurant ordering, loyalty and delivery platform.
• name: Qashier
  why: Restaurant POS and ordering platform available in Singapore.
• name: Raptor POS
  why: Restaurant POS, kiosk and kitchen display for regional operators.
• name: StoreHub
  why: Restaurant POS and related digital ordering tools in Southeast Asia.

keywords

• restaurant POS Singapore
• restaurant management system Singapore
• food delivery aggregator POS
• restaurant online ordering system
• multi outlet restaurant software
• restaurant kiosk ordering
• restaurant menu sync

voice

• Friendly and conversational
• Operationally practical
• Confident and efficiency-focused

signals

• text: An operator is adding outlets and needs central menu, inventory and sales management.
• text: A restaurant handles orders from several delivery marketplaces and wants fewer errors or more direct orders.

stack

• Grab
• Deliveroo
• Foodpanda
• ChatGPT
• Claude

hiring

• Senior Software Engineer, Product Infrastructure

pricing

motion

channels

• SEO
• LinkedIn
• customer stories

confidence

Founders

• name: Yi Sung (Sung) Yong
  title: Founder
  role: Founder
  bio: Co-creator of Grain and Atlas. When I was young, my aspiration was to be a clown with a medical degree. Currently distracted by my obsession to build great products that can change people’s lives for the better.
• name: Shawn Liam
  title: Founder
  role: Founder
  bio: Co-founder of Atlas. Lives and breathes in the intersection of tech and design. Oversees the product strategy and direction at Atlas. In a previous life led UX and Design at Malaysian satellite TV and content conglomerate Astro. Mexican cuisine lover, beer nerd, loves adventure, rock climbing and the outdoors.
• name: Ernest Sim
  title: Founder
  role: Founder
  bio: Co-founder of Atlas. Also the co-founder of Grain, a venture-backed (Series B) online restaurant in Singapore. I'm passionate about F&B tech and believe that the future of food is inevitable, and it will come whether we like it or not. The real question is, will we watch it happen? Or make it happen? In my free time, I love to sing and play music. I am creative by heart, and I have a knack for figuring computers out. I enjoy brainstorming and ideation.
• name: Surendhar Reddy ‎
  title: Founder
  role: Founder
  bio: I love engineering, startups, history, warm coffee, and good food