Aurelian GTM brain

category

market profile

• text: Emergency communications centers face constrained staffing and growing call volume, including non-emergency queues.
• text: Public safety agencies evaluate multiple AI call-handling vendors through formal budget and procurement processes.

personas

• title: 911 center director
  pains:

  • Staff shortages and non-emergency volume create queues and burnout.
  • Must maintain public trust and demonstrate safe escalation to human call-takers.
• title: Emergency communications operations or training manager
  pains:

  • Call-takers must apply complex SOPs consistently under pressure.
  • New technology must fit current phone and CAD workflows.
• title: County public safety procurement leader
  pains:

  • Needs defensible pricing, reference agencies, security review and a documented implementation plan.
  • A failed emergency escalation would carry serious public and operational consequences.

icp

• text: US city, county and regional PSAPs or emergency communications centers with non-emergency phone queues and staffing pressure.
• text: Agencies using CAD and phone systems that can evaluate deployment against their own SOPs and procurement requirements.

message pillars

• text: Answer non-emergency calls quickly to release human capacity.
• text: Support call-takers during emergencies without taking over.
• text: Fit the center's existing operational environment.

objections

• objection: What if a non-emergency caller describes an emergency?
  response: Review AVA's escalation workflow, test edge cases and agree on center-specific procedures before deployment.
• objection: Will AI replace dispatchers or override their judgment?
  response: The company positions CORA as guidance for human call-takers and says humans retain control of emergencies and decisions.
• objection: Can it work with our existing workflows?
  response: Validate CAD and phone integration, SOP configuration and security requirements during a scoped evaluation.

competitors

• name: Carbyne
  why: Offers public safety call handling and AI capabilities.
• name: Hyper
  why: Competes in AI-assisted public safety call handling.
• name: Versaterm
  why: Offers public safety software and has been evaluated for non-emergency AI call handling.
• name: Prepared
  why: Provides AI tools for emergency communications centers.

keywords

• 911 non emergency call automation
• PSAP AI call handling
• emergency communications staffing
• 911 dispatcher AI copilot
• non emergency call center wait times
• CAD integration public safety

voice

• operational
• reassuring
• human-centered

signals

• text: Center reports staffing vacancies, long non-emergency hold times or rising call volumes.
• text: County board is budgeting for non-emergency AI or dispatch modernization.

stack

• CAD systems
• telephone systems

hiring

• Strategy

pricing

motion

channels

• public safety events
• customer case studies
• press
• government procurement

confidence

Founders

• name: Max Keenan
  title: Founder
  role: Founder
  bio: CEO @ Aurelian
• name: James Liu
  title: Founder
  role: Founder
  bio: Founder and CTO @ Aurelian