autarc GTM brain

autarc sells an integrated planning, sales and field-work platform to heat pump and solar installers.

category

Energy installer software

market profile

  • text: Installer teams coordinate sales, system design, field work and administration across a fragmented workflow.
  • text: Heat pump planning software competes in a broader survey-to-design and quote automation market.

personas

  • title: Owner of a heating installation business
    pains:
    • Limited capacity to quote and install more heat pumps
    • Office staff spend too long responding to project questions and handling paperwork
  • title: Heat pump planning engineer
    pains:
    • Collecting building and room measurements manually
    • Producing heat loss calculations and hydraulic balancing documentation
  • title: Field installation manager
    pains:
    • Installers lack up-to-date project information on site
    • Acceptance documentation and project updates are fragmented

icp

  • text: Heating contractors and solar installation companies designing and installing residential systems, especially in Germany and Europe.
  • text: Established trades businesses, new founders, municipal utilities and energy consultants are named customer groups; account size is not specified.

message pillars

  • text: Unify office, design and installation workflows.
  • text: Reduce time spent on heat pump planning and installation.
  • text: Give field teams mobile project access and offline work.

objections

  • objection: Will the crew need to replace all existing workflows at once?
    response: Map a pilot from survey to handoff and verify integrations with the tools already in use.
  • objection: Can field staff use it without connectivity or specialized hardware?
    response: The field app supports offline work; LiDAR scanning requires an Apple Pro device, with a test device available on request.

competitors

  • name: Reonic
    why: Renewable installer software in the same survey-to-design and quote automation landscape.
  • name: enshift
    why: Listed among platforms serving the heat pump software market.

influencers

  • name: Etienne-Noel Krause
    url: https://www.linkedin.com/posts/etienne-krause_two-years-ago-at-ifhintherm-this-was-our-activity-7449717930558316545-l80B
    why: Founder posting about installer software and trade show sales.

keywords

  • heat pump planning software
  • heat loss calculation software
  • hydraulic balancing software
  • solar installer software
  • LiDAR heat pump survey
  • HVAC field service software

voice

  • Practical and operational
  • Efficiency focused
  • Climate transition oriented

signals

  • text: An installer is adding heat pump or solar design capacity and increasing quote volume.
  • text: A team has recurring delays collecting field measurements and producing installation documentation.

stack

  • Apple Pro device for LiDAR scans
  • WhatsApp

pricing

model: unknown

motion

hybrid

channels

  • SEO
  • LinkedIn
  • trade shows
  • partner program
  • YouTube

confidence

high

Founders

  • name: Etienne-Noel Krause
    title: Founder/CEO
    role: CEO
    bio: Etienne, Co-Founder & CEO of autarc. I used to work in the HVAC industry before launching autarc. Would describe myself as a creative mind that loves building digital products. Get in touch: etienne@autarc.energy
  • name: Thies Hansen
    title: Founder/COO
    role: COO
    bio: Co-Founder and COO of autarc. Previously worked at a logistics company within process optimizations, later switched to work in startups and VC - helping installers to install more heat pumps is much more fun though.
  • name: Marius Seufzer
    title: Founder/CTO
    role: CTO
    bio: CTO @autarc. Previously Lead iOS Engineer @Sameday Health and built Passkeys for Apple.

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