Auxos GTM brain

category

market profile

• text: Traditional panels can take weeks to recruit and analyze, restricting research to major decisions.
• text: Synthetic research vendors compete on data grounding and validation; predicted responses require empirical testing.

personas

• title: Head of consumer insights
  pains:

  • Panel recruitment and analysis slow down decisions
  • Research budgets leave routine questions unanswered
• title: Product or UX research lead
  pains:

  • Concept and usability questions arise faster than studies can be commissioned
  • Teams need evidence before committing engineering resources
• title: Brand marketing lead
  pains:

  • Positioning and campaign decisions move before live audience feedback arrives
  • Repeated creative iterations make conventional research costly

icp

• text: Consumer brands and digital product companies with identifiable customer segments and frequent concept or pricing decisions.
• text: Organizations with dedicated insights, product, UX, brand or strategy functions and recurring research spend.

message pillars

• text: Test decisions before exposing real customers to them.
• text: Ground each simulated respondent in a real target customer.
• text: Make research accessible within everyday decisions.

objections

• objection: Can a simulated audience predict real customer behavior?
  response: Run a blinded comparison against an existing human study, inspect segment-level errors and use results as directional until validated.
• objection: Building a bespoke audience sounds slow.
  response: Confirm recruitment and interview turnaround for the specific ICP before committing to a study timeline.
• objection: We already have survey tools.
  response: Compare repeated concept iterations and follow-up questions against the cost and turnaround of the existing panel.

competitors

• name: Evidenza
  why: Offers synthetic B2B buyer research and surveys.
• name: Fairgen
  why: Offers simulated audiences grounded in prior research.
• name: Electric Twin
  why: Builds reusable synthetic audiences from customer research.

influencers

• name: Ashton Daniel
  url: https://www.useauxos.com/about
  why: Cofounder and CEO, and an identifiable voice for the customer research thesis.
• name: Jerry Wu
  url: https://www.useauxos.com/about
  why: Cofounder and CPO.

keywords

• AI customer twins
• synthetic market research
• digital twin focus group
• AI consumer insights
• concept testing platform
• synthetic survey panel
• pricing research

voice

• direct and optimistic
• research-led
• decision-focused

signals

• text: A brand is preparing a rebrand, product launch or pricing change and needs rapid concept feedback.
• text: Research hiring or frequent panel procurement suggests recurring demand for customer feedback.

pricing

motion

channels

• LinkedIn
• X
• SEO

confidence

Founders

• name: Ashton Daniel
  title: Founder/CEO
  role: CEO
  bio: Co-founder and CEO @ Auxos, Simulate every decision before it reaches a real customer Before Auxos, I was a consultant at BCG working on Agentic AI deployments for Fortune 500 companies, where I ran customer research surveys, panels, and interviews and watched them spend a fortune for insights. Previously studied CS at Columbia University. Individual NCAA Fencing Champion for Columbia University, ranked #1 in the nation, part of Team USA ranked #1 in the world.
• name: Jerry Wu
  title: Founder/CPO
  role: CPO
  bio: Co-founder and CPO @ Auxos, Simulate every decision before it reaches a real customer Before Auxos, I was a senior software engineer at Meta and Instagram where I built the infra for models powering Instagram reels, ads, and Facebook feed, resulting in $100M+ of incremental revenue per year. There, I witnessed how waiting for A/B testing results became the bottleneck in the product development lifecycle. Fenced for Team USA. CS major and Division 1 athlete at UPenn.