BlindPay GTM brain

BlindPay sells a stablecoin and local payments API to companies building cross-border financial products.

category

Stablecoin payments infrastructure

market profile

  • text: Global payment products must bridge fiat rails, stablecoins and multiple jurisdictions.
  • text: Compliance and customer verification are part of launching cross-border payment flows.

personas

  • title: Fintech CTO or payments engineering lead
    pains:
    • Integrating local bank rails and blockchains separately delays launch
    • Maintaining onboarding, payout status and API integrations across markets consumes engineering time
  • title: Head of payments or fintech founder
    pains:
    • Cross-border transfers tie up capital in pre-funding and incur unpredictable conversion costs
    • Finding compliant local partners slows expansion
  • title: Compliance and operations lead
    pains:
    • Manual customer identity and business verification do not scale with payment volume
    • Monitoring payment risk across jurisdictions requires specialist partners

icp

  • text: Fintechs and software platforms embedding cross-border payins or payouts into their own products.
  • text: Companies with developer capacity and customers or recipients across markets served by local rails such as Brazil and Mexico.
  • text: Growing payment businesses that need hundreds or thousands of customer compliance checks, with enterprise customization for larger deployments.

message pillars

  • text: Move funds across borders with local on and off ramps and reduced funding friction.
  • text: Embed collection accounts in the product.
  • text: Launch with integrated verification and local regulatory coverage.
  • text: Give developers a faster integration path.

objections

  • objection: How can we rely on a startup for regulated money movement?
    response: Review its disclosed MSB registration and licensed financial institution partner model, then verify coverage for each intended corridor.
  • objection: Will integration require replacing our whole payments stack?
    response: Assess the REST API, SDKs and specific local rails against a limited corridor pilot before committing.
  • objection: Is the fixed platform fee justified at our volume?
    response: Compare the plan's included customer and compliance allowances with expected transaction economics and implementation costs.

competitors

  • name: Bridge
    website: https://www.bridge.xyz/
    why: Stablecoin orchestration, virtual accounts and global payouts via API overlap directly.
  • name: Mural
    website: https://www.muralpay.com/
    why: Offers API-based financial infrastructure, local rails, accounts and payouts for platforms.

keywords

  • stablecoin payments API
  • cross border payout API
  • fiat on ramp API
  • stablecoin off ramp
  • virtual accounts API
  • Brazil Pix payout API

voice

  • Developer-oriented and practical
  • Global and infrastructure-focused
  • Emphasizes speed and compliance

signals

  • text: Launching payouts or collections across several countries, especially where local rails differ.
  • text: Building a fintech app with stablecoin settlement or named virtual accounts.
  • text: Scaling KYC and KYB checks as customer volumes grow.

stack

  • REST API
  • TypeScript
  • Python
  • PHP
  • Swift
  • Go

pricing

model: flat
starting price: $399/month billed annually

motion

hybrid

channels

  • developer documentation
  • SEO
  • sales demos

confidence

medium

Founders

  • name: Bernardo Simonassi
    title: Founder/CEO
    role: CEO
    bio: Co-Founder & CEO @ BlindPay - Stablecoin API for global payments. Has been shaping the stablecoin payments industry for the past 3 years, during which he developed the first payroll platform powered by stablecoins. Previously at PicPay, he developed instant payment solutions serving 60M+ users.
  • name: Joao Borges
    title: Founder
    role: Founder
    bio: Co-Founder @ BlindPay - Stablecoin API for global payments
  • name: Gustavo Marinho
    title: Founder/CPO
    role: CPO
    bio: Co-Founder & CPO @ BlindPay - Stablecoin API for global payments. Specializing in consumer-facing financial products for Latin America, I bring over 8 years of experience building digital products. At PicPay (60M+ users), I led the design of a loans marketplace and instant payment initiatives, processing $1.2M in daily loans during MVP phase. As Co-founder of Dropull, I built and scaled a social gaming platform to 1M users.

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