Bluelight GTM brain

Bluelight provides live revenue planning and operational analytics to home service contractors using ServiceTitan.

category

Home service revenue planning and analytics

market profile

  • text: Home service leaders need current operating data to track revenue pace against budgets and identify underperforming service lines.
  • text: ServiceTitan provides native reporting, while specialized vendors build additional dashboards and planning workflows on its data.

personas

  • title: Home service owner or general manager
    pains:
    • A static budget does not show whether the business is on pace today
    • Needs to see which trades or business units are driving a revenue gap
  • title: Service manager
    pains:
    • Morning huddles require timely, trusted performance numbers
    • Managers need metrics that match their own operating playbook
  • title: Finance or revenue planning leader
    pains:
    • Manual budget reporting becomes stale as operating conditions change
    • Needs a link between revenue goals and operational drivers

icp

  • text: Home service operators using ServiceTitan, especially plumbing, HVAC and electrical businesses.
  • text: Growth-minded contractors with managers running regular revenue reviews and enough operational complexity to benefit from business-unit pacing; no minimum employee count is published.

message pillars

  • text: Tie the revenue plan to operating drivers.
  • text: Give daily huddles current data automatically.
  • text: Get teams onto a live budget quickly.

objections

  • objection: Does it work with our ServiceTitan configuration?
    response: Review the specific ServiceTitan setup during a demo and validate metrics against the existing system.
  • objection: Can managers use it without a long rollout?
    response: The company describes a demo and setup process and a live budget within a week; verify training needs in the pilot.
  • objection: How much does setup and software cost?
    response: Request a tailored quote and clarify any setup fee and recurring charges.

competitors

  • name: ServiceTitan
    website: https://help.servicetitan.com/docs/dashboards-home
    why: Its built-in dashboards and reports compete for contractor performance visibility, while also serving as Bluelight's data platform.
  • name: TitanSigma
    website: https://www.titansigma.com/
    why: Builds custom dashboards using ServiceTitan and accounting data.
  • name: GrowthTitan
    website: https://growthtitan.ai/BusinessIntelligence
    why: Offers a business intelligence dashboard linked to ServiceTitan jobs.

keywords

  • ServiceTitan revenue dashboard
  • home service revenue planning
  • HVAC KPI dashboard
  • plumbing business performance analytics
  • ServiceTitan budget versus actual
  • contractor morning huddle dashboard

voice

  • Direct and operational
  • Results-focused
  • Trade-specific

signals

  • text: A ServiceTitan contractor is growing multiple trades or branches and wants a live view of revenue versus plan.
  • text: A leadership team relies on manual or stale budget numbers in daily huddles.

stack

  • ServiceTitan

hiring

  • Product Engineer

pricing

model: contact_sales

motion

sales_led

channels

  • Website
  • Case studies
  • Nexstar partnership
  • LinkedIn
  • Blog

confidence

high

Founders

  • name: Alex Dixon
    title: Founder
    role: Founder
    bio: Founder Bluelight (W21) Analytics built for the trades: usebluelight.com
  • name: Stewart Lamke
    title: Founder
    role: Founder
    bio: Worked in revenue management and strategy. Passionate about using analytics to drive great decision making.

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