Brainboard GTM brain

Brainboard helps platform and cloud engineers visually design, deploy and manage infrastructure as code across clouds.

category

Visual infrastructure as code management

market profile

  • text: Cloud teams must make infrastructure changes reproducible while managing review, cost and drift across environments.
  • text: Visual design and Terraform generation compete with existing code-first infrastructure management workflows.

personas

  • title: Head of platform engineering
    pains:
    • Central infrastructure teams become a bottleneck for application developers
    • Cloud configurations diverge without shared modules and guardrails
  • title: Cloud architect or DevOps engineer
    pains:
    • Infrastructure is difficult to review visually across environments
    • Manual Terraform changes and cloud drift slow delivery
  • title: Cloud security or infrastructure leader
    pains:
    • Needs auditable access and cost controls before deployment
    • Teams need secure options for enterprise workloads

icp

  • text: Organizations operating AWS, Azure, Google Cloud or OCI that use or are adopting Terraform or OpenTofu.
  • text: Small cloud engineering teams through enterprises requiring SSO, audit logs and private hosting; named verticals include finance, healthcare and government.

message pillars

  • text: Unify the lifecycle of cloud infrastructure.
  • text: Give teams standardized self-service provisioning.
  • text: Create Terraform as teams design collaboratively.
  • text: Keep environments in step with intended configuration.

objections

  • objection: Will we lose existing Terraform modules and Git practices?
    response: Brainboard describes importing existing modules and connecting Git; test a real repository before migrating.
  • objection: Can engineers inspect or edit generated code?
    response: Generated code editing appears on the enterprise tier; confirm plan rights and review workflow before purchase.
  • objection: Does a visual interface eliminate the need for cloud expertise?
    response: No such assumption is warranted; use experienced engineers to review architecture and code, especially for production.

competitors

  • name: HashiCorp Terraform Cloud
    why: Offers managed Terraform workflows and organizational controls.
  • name: Scalr
    why: Manages Terraform and OpenTofu automation for cloud teams.
  • name: Cloudcraft
    why: Offers visual cloud architecture design and diagrams.

keywords

  • visual Terraform builder
  • cloud infrastructure designer
  • Terraform drift detection
  • infrastructure as code self service
  • cloud architecture diagram to Terraform
  • Terraform module catalog

voice

  • Technical and practical
  • Collaborative
  • Approachable and visual

signals

  • text: A team is migrating existing cloud infrastructure to IaC or standardizing Terraform modules.
  • text: A platform team is launching an internal self-service infrastructure catalog.

stack

  • Terraform
  • OpenTofu
  • AWS
  • Azure
  • Google Cloud
  • Oracle Cloud Infrastructure

pricing

model: freemium
starting price: Free tier; Pro pricing requires confirmation because the page renders monthly and annual figures together.

motion

hybrid

channels

  • SEO
  • webinars
  • cloud marketplaces
  • Reddit

confidence

high

Founders

  • name: Chafik Belhaoues
    title: Founder
    role: Founder
    bio: - Engineer with 17 years of experience on infrastructures (SRE, cloud architect, then software developer) - Former CTO of Scaleway (french cloud provider) - CEO at Brainboard.co
  • name: Jeremy Albinet
    title: Founder
    role: Founder
    bio: - 10 years designing Cloud architectures and building infrastructures - co-founder of Brainboard - former SRE @Scaleway

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