Carbonfact GTM brain

Carbonfact sells environmental data and carbon management software to apparel, footwear and related brands and suppliers.

category

Fashion sustainability and product LCA software

market profile

  • text: Fashion companies need product-level impact data and corporate emissions inventories across complex multi-tier supply chains.
  • text: Reporting, digital product passports and decarbonization planning create demand for auditable environmental data beyond spreadsheet workflows.

personas

  • title: Head of sustainability or ESG
    pains:
    • Supplier data is incomplete and scattered across spreadsheets
    • Must produce defensible inventories, reports and reduction plans
  • title: Product sustainability or eco-design lead
    pains:
    • Needs LCAs across a large catalogue without weighing every component manually
    • Must compare material and design choices early enough to affect emissions
  • title: Supplier sustainability manager
    pains:
    • Receives repeated product data requests from brand customers
    • Manual reporting creates errors and slows responses

icp

  • text: Apparel, footwear, luxury, sporting and outdoor brands with multi-product catalogues and complex supplier networks; current customers include On, La Sportiva and A.P.C.
  • text: Textile and footwear suppliers responding to brand data requests and seeking scalable product LCAs or environmental reporting.

message pillars

  • text: Use fashion-specific environmental accounting rather than generic assumptions.
  • text: Calculate product footprints across the full catalogue.
  • text: Turn fragmented supply chain inputs into usable data.
  • text: Move from measurement to reduction decisions.

objections

  • objection: Our supplier and product data are incomplete.
    response: The platform offers guided collection and automated gap filling; check assumptions and data quality against your own catalogue.
  • objection: Will the calculations stand up to audit and integrate with existing systems?
    response: Carbonfact describes traceable calculations, version control and PLM and ERP integrations; validate coverage and methodology with the buyer's auditors.
  • objection: What will it cost?
    response: The pricing page requests a pricing conversation rather than listing a standard rate; obtain a quote for scope and modules.

competitors

  • name: Greenly
    why: Offers broader carbon accounting and sustainability reporting.
  • name: Watershed
    why: Provides cross-industry carbon accounting and reporting.
  • name: Fairly Made
    why: Offers environmental impact assessment for fashion and textiles.

influencers

  • name: Marc Laurent
    url: https://www.carbonfact.com/blog/author/marc-laurent
    why: CEO and co-founder writes about fashion's environmental data and decarbonization.

keywords

  • fashion carbon accounting software
  • apparel product life cycle assessment
  • footwear scope 3 emissions
  • textile digital product passport
  • fashion supply chain emissions
  • French eco score apparel
  • fashion sustainability reporting

voice

  • mission-driven
  • data-led
  • practical and industry-specific

signals

  • text: A fashion brand is preparing product environmental disclosures or digital product passports across a large catalogue.
  • text: A brand is setting science-based targets and needs supplier-specific Scope 3 data and reduction scenarios.
  • text: A footwear supplier faces repeated brand requests for LCAs and regulatory data.

stack

  • PLM integrations
  • ERP integrations
  • SSO

hiring

  • Business Development Representative - AI Native
  • Lead Analytics Engineer - Environmental Intelligence
  • Fullstack Software Engineer - Compute Team
  • Enterprise Account Executive
  • Fullstack Data Scientist - Environmental Intelligence

pricing

model: contact_sales

motion

sales_led

channels

  • SEO
  • LinkedIn
  • webinars
  • customer stories
  • outbound
  • sales demos

confidence

high

Founders

  • name: Marc Laurent
    title: Founder
    role: Founder
    bio: I've cofounded seed VC firm Kerala Ventures when I was 25yo. We invested €11M in 16 seed startups including Doctolib (now $4b valuation), Malt ($500M), Playplay ($200M) and 13 other. x17 Cash-on-Cash multiple, x3.5 realized. I led 100+ recruitments for Kerala's portfolio. I love surfing but I deeply suck at it. #NeverGiveUp
  • name: Romain Champourlier
    title: Founder
    role: Founder
    bio: Mix of entrepreneur and software engineer, I build software and teams to build them. I'm currently building Carbonfact, a climate-tech SaaS to decarbonize fashion. I previously worked in a French HR-tech startup, JobTeaser during 7 years, where we helped millions of students find a job and career that better matched their skills and expectations.
  • name: Martin Daniel
    title: Founder
    role: Founder
    bio: I’m co-founder and CPO of Carbonfact, helping 300+ apparel and footwear brands (Columbia, New Balance, Ganni) decarbonize. Before that I was a Data Science Lead at Airbnb, after starting my career at Google. On the side, I founded covidliste.com, France’s largest Covid-19 vaccine waiting list (~1M people notified), and Data For Good, a community of ~2,000 data scientists volunteering on nonprofit projects

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