CareOasis GTM brain

CareOasis helps Ohio family caregivers obtain training and navigate Medicaid programs that can pay them for in-home care.

category

Paid family caregiving support

market profile

  • text: Unpaid family caregivers face out-of-pocket costs and lost time while providing support to loved ones.
  • text: Caregiver compensation is mediated by state-specific Medicaid programs, eligibility and training requirements.
  • text: Companies including Givers also help family caregivers access pay, while local home-care providers compete for the same care needs.

personas

  • title: Live-in family caregiver in Ohio
    pains:
    • Provides daily care while household income is squeezed.
    • Cannot easily determine which Medicaid waiver covers the arrangement or how a stipend works.
  • title: Adult child visiting an older parent
    pains:
    • Balances work with regular help on daily activities.
    • Needs help with paperwork, required training and a realistic estimate of compensation.
  • title: Family coordinator for a Medicaid beneficiary
    pains:
    • Must find a sustainable care arrangement that keeps a loved one safely at home.
    • Finds program and eligibility rules difficult to navigate across insurers and waivers.

icp

  • text: Ohio households supporting a Medicaid or MyCare beneficiary who needs help with daily living and may qualify for a waiver.
  • text: Family or friend caregivers aged at least 18 who can pass a background check and complete required training, including both live-in and visiting caregivers.

message pillars

  • text: Recognize existing family care as work that may be paid.
  • text: Reduce the administrative burden of enrollment.
  • text: Help caregivers meet the state's training requirements.

objections

  • objection: We do not know if our situation qualifies.
    response: Use the eligibility check or consultation to assess the recipient's Medicaid status, care needs and applicable waiver.
  • objection: How much can I earn?
    response: The site gives estimates of up to $2,100 monthly for live-in care and $17 to $20 hourly for visiting care; actual compensation depends on the situation.
  • objection: I am outside Ohio.
    response: Current direct support is Ohio-focused; use its state guides to explore local programs.

competitors

  • name: Givers
    why: Helps family caregivers find ways to get paid, as described by AARP's AgeTech event.
  • name: Home Instead
    why: Provides in-home senior care and competes for family home-care decisions, though its model differs.

influencers

  • name: Anuhya Vajapey
    url: https://www.linkedin.com/in/anuhya-vajapey
    why: CareOasis co-founder identified in the YC company cohort research.

keywords

  • get paid to care for family Ohio
  • Ohio Medicaid paid family caregiver
  • PASSPORT waiver family caregiver
  • MyCare Ohio caregiver pay
  • paid caregiver for parent Ohio
  • structured family caregiving Ohio

voice

  • empathetic
  • reassuring
  • plainspoken

signals

  • text: An Ohio resident is already assisting a parent or other loved one with activities of daily living.
  • text: The care recipient has Medicaid or MyCare and the family is exploring home-care waiver support.

pricing

model: unknown

motion

hybrid

channels

  • SEO
  • Facebook
  • Instagram
  • YouTube
  • telephone consultations

confidence

medium

Founders

  • name: Anuhya Vajapey
    title: Founder
    role: Founder
    bio: Background in ML in Healthcare, strategy at McKinsey, product at F5. Currently building in senior care space.
  • name: Juan M Ochoa Ortiz
    title: Founder
    role: Founder
    bio: Founder and CTO at Casehopper. Previously at data science and software roles at Microsoft Bing, and Meta. Background building information extraction systems with language models.

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