Carma GTM brain

category

market profile

• text: Equipment breakdowns delay crews and create costs beyond the repair invoice, particularly on fixed-price jobs.
• text: Construction fleets already buy dedicated equipment management, tracking and maintenance software.

personas

• title: VP of equipment or fleet operations
  pains:

  • Breakdown coordination across technicians and jobsites consumes hours
  • Repair decisions ignore crew idle time and downstream schedule impact
• title: Construction COO
  pains:

  • Fixed-price project margins erode when crews wait for machines
  • Operations data is fragmented across point solutions and phone calls
• title: Private equity operating partner
  pains:

  • Needs portfolio-wide operational profit improvements with measurable returns
  • Must prioritize equipment decisions across decentralized contractor businesses

icp

• text: US construction contractors with $100 million or more in revenue, including firms building data centers.
• text: Equipment-intensive contractors with multiple crews, jobsites and repair providers.

message pillars

• text: Operate equipment and jobs around profit outcomes.
• text: Remove the coordination burden when equipment breaks down.
• text: Consolidate fragmented operations tools.
• text: Give managers control over recommended decisions.

objections

• objection: Will an AI operator make expensive decisions without oversight?
  response: The example workflow places a recommendation behind manager approval; agree on approval thresholds during evaluation.
• objection: Is the return measurable?
  response: Baseline downtime, crew waiting costs and repair coordination before a pilot; the company reports customer outcomes on its YC profile.
• objection: Does the vendor profit from steering us to certain equipment or repairs?
  response: Carma says it sells no parts, rentals or machines.

competitors

• name: Tenna
  why: Construction equipment fleet management and maintenance.
• name: EquipmentShare T3
  why: Tracks construction equipment and maintenance across jobsites.
• name: Fleetio
  why: Fleet maintenance and work order software.

keywords

• construction equipment management software
• construction fleet maintenance
• equipment downtime cost
• jobsite equipment repair coordination
• contractor fleet operations
• construction equipment utilization

voice

• direct
• profit-focused
• construction-operator language

signals

• text: A contractor wins a major data center project or expands equipment-intensive work.
• text: Equipment breakdowns repeatedly idle crews across jobsites.
• text: A private equity owner is seeking operating improvements across contractors.

pricing

motion

channels

• website
• YC directory

confidence

Founders

• name: Muhammad Alasgarli
  title: Founder/CEO
  role: CEO
  bio: Before founding Carma, worked on $60B of M&A transactions on Wall Street, including Hertz and Carvana. Built an AI tool predicting vehicle alignment from tire tread wear that generated $80M in sales. Earned a B.S. in CS from WashU in 3 years. Golden Gloves state boxing champion (29–0 record). First-generation immigrant from Baku, Azerbaijan.
• name: Suleyman Alasgarli
  title: Founder/CRO
  role: Founder
  bio: Before founding Carma, scaled a dental practice portfolio from $5M to $31M while in medical school. Earned a B.S. in Biomedical Engineering from UMKC in 3 years through its six-year combined bachelor’s/M.D. program. Dropped out of medical school to build Carma. Regional Ringside boxing champion (18–0 record). First-generation immigrant from Baku, Azerbaijan.