Casey GTM brain

Casey is an AI-enabled independent commercial insurance brokerage serving businesses that need coverage and ongoing policy support.

category

Commercial insurance brokerage

market profile

  • text: Business owners need coverage across multiple risks, carrier comparisons, certificates, claims help and renewals.
  • text: Casey uses AI behind the scenes to reduce brokerage operational work while brokers maintain customer relationships.

personas

  • title: Trucking company owner
    pains:
    • Needs commercial auto and cargo coverage that matches fleet risks
    • Must obtain certificates and update vehicles quickly to keep hauling
  • title: Contractor or roofing business owner
    pains:
    • Needs proof of insurance quickly to start a job
    • Struggles to compare policies for risks carriers may surcharge
  • title: Restaurant owner or small business operator
    pains:
    • Must coordinate property, workers compensation and potentially liquor liability
    • Faces rising renewal premiums and limited time to shop carriers

icp

  • text: US small businesses in trucking, contracting, restaurants and lawn care with commercial insurance needs.
  • text: Owner-led businesses needing frequent certificates, policy changes or renewal shopping are promising prospects; a specific employee count is not published.

message pillars

  • text: A specialist handles the application in plain language.
  • text: Shop a broad carrier market to compare relevant options.
  • text: Continue supporting the customer after binding coverage.
  • text: Offer fast access to proof of insurance.

objections

  • objection: Do I have to buy after getting a quote?
    response: Casey says quotes are free and there is no obligation to buy.
  • objection: Will I have a person to help when a claim arises?
    response: Casey describes a dedicated agent and claims advocacy on the customer's side.
  • objection: How much will coverage cost?
    response: Premiums depend on the business, location and history; Casey shops carriers for a tailored quote.

competitors

  • name: Harper
    website: https://www.ycombinator.com/companies/harper
    why: AI-native commercial insurance brokerage.
  • name: Kinro
    website: https://www.ycombinator.com/companies/kinro
    why: Autonomous brokerage selling small business commercial insurance.
  • name: Hedge
    website: https://www.ycombinator.com/companies/hedge
    why: AI-native insurance provider serving a related insurance market.

influencers

  • name: Maximilian Thoelen
    url: https://councils.forbes.com/profile/Maximilian-Thoelen-Co-Founder-Casey/0463e36c-50bc-49b4-90f3-82cda93406f3
    why: Casey co-founder and insurance industry voice.

keywords

  • small business insurance quote
  • trucking insurance broker
  • contractor general liability insurance
  • commercial auto insurance
  • certificate of insurance fast
  • restaurant insurance broker
  • business insurance renewal

voice

  • Plain spoken and reassuring
  • Service oriented
  • Practical and responsive

signals

  • text: An insurance renewal is approaching with a large premium increase.
  • text: A contractor or trucking operator needs a certificate urgently or frequently changes insured vehicles.

pricing

model: unknown

motion

sales_led

channels

  • Website quote requests
  • Phone
  • LinkedIn
  • Insurance industry events

confidence

medium

Founders

  • name: Maximilian Thoelen
    title: Founder
    role: Founder
    bio: Co-Founder @ Casey. Previously Chief of Staff at grape insurance, Switzerland’s leading insurtech scaleup. Ex-Amazon & private equity.
  • name: Nico Hänggi
    title: Founder
    role: Founder
    bio: Co-Founder @ Casey. Previously tech lead at grape insurance, Switzerland’s leading insurtech scaleup. Background in CS from ETH Zurich.
  • name: Pascal Küng
    title: Founder
    role: Founder
    bio: Co-Founder @ Casey. Previously VP of Engineering at grape insurance, Switzerland’s leading insurtech scaleup. Computer Science at ETH Zurich.

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