Cekura GTM brain

Cekura sells simulation, evaluation and production monitoring for teams building voice and chat AI agents.

category

Conversational AI testing and observability

market profile

  • text: Voice agents need regression testing before release and continuous monitoring after real customer calls begin.
  • text: Testing platforms compete on simulation, CI integration, observability and enterprise controls.

personas

  • title: Voice AI engineering lead
    pains:
    • Manual calls cannot cover changing prompts, workflows and edge cases
    • Agent releases can silently regress integrations or latency
  • title: Conversational AI QA lead
    pains:
    • Needs repeatable tests across accents, interruptions and adversarial requests
    • Must reproduce production failures before the next deployment
  • title: Healthcare operations or compliance leader
    pains:
    • Patient-facing agents cannot safely fail on escalation or sensitive data
    • Requires contractual and deployment controls before testing calls

icp

  • text: Companies building or operating production voice or chat agents, including contact center software providers and AI startups.
  • text: Healthcare and other regulated enterprises that need high-volume testing, monitoring and data protection agreements.

message pillars

  • text: Test agents before real calls reach users.
  • text: Watch production conversations for problems.
  • text: Turn detected issues into repeatable tests and fixes.

objections

  • objection: We already test agents manually.
    response: Compare coverage and time on a representative regression suite including interruptions and edge cases.
  • objection: Will this work with our voice stack?
    response: Check the relevant integration and run the same scenario against the existing agent before committing.
  • objection: Our calls contain sensitive health data.
    response: Review BAA availability, retention and enterprise hosting options with the customer's compliance team.

competitors

  • name: Hamming
    why: Voice agent simulation, testing and observability.
  • name: Coval
    why: Voice agent evaluation and testing.
  • name: Bluejay
    why: AI agent testing and quality assurance.

keywords

  • voice AI testing
  • voice agent evaluation
  • conversational AI monitoring
  • AI agent regression testing
  • voice agent observability
  • synthetic call testing
  • voice AI red teaming

voice

  • Technical
  • Reliability-focused
  • Direct

signals

  • text: A team launching a customer-facing voice agent has immediate pre-production testing needs.
  • text: A production agent with growing call volume or recurring prompt regressions needs automated monitoring and release gates.
  • text: A regulated deployment requiring a BAA or private infrastructure is a potential enterprise conversation.

stack

  • Vapi
  • Retell AI
  • ElevenLabs
  • LiveKit
  • Pipecat
  • MCP

hiring

  • Founding GTM
  • Member of Technical Staff
  • Forward Deployed Engineer

pricing

model: usage
starting price: $0.25 per voice testing minute; $0.05 per monitored call

motion

hybrid

channels

  • SEO
  • benchmarks
  • partner ecosystem
  • self-serve trial
  • sales demos

confidence

high

Founders

  • name: Tarush Agarwal
    title: Founder/CEO
    role: CEO
    bio: Tarush is the Co-founder and CEO @ Cekura. Before this, Tarush spent 3 years in quant finance where he developed ultra low latency systems (think nanoseconds) and helped transform a loss making trading strategy into a successful desk doing millions in MRR in 3 months. He studied computer science and statistics at IIT Bombay.
  • name: Shashij Gupta
    title: Founder/CTO
    role: CTO
    bio: Shashij is the Co-Founder & CTO @ Cekura. Previously Shashij worked as a quantitative researcher in a trading firm searching for complex alphas. Shashij has also researched in NLP at Google Research and has a first author paper on testing transformers with 50+ citations from his work at ETH Zurich. He has also studied computer science at IIT Bombay.
  • name: Sidhant Kabra
    title: Founder
    role: Founder
    bio: Sidhant is the Co-Founder & President @ Cekura. Sidhant comes from a consulting background, advising CEOs at Fortune 500 companies in FMCG and medical devices. He also led a 100+ member team handling customer experience. Recently, he drove product and growth at an edtech startup scaling from 0 to 200K+ users in 6 months. Sidhant completed his bachelor’s from IIT Bombay. During university, he raised $500K in sponsorship deals for Asia’s largest student-led festival.

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