Cercli GTM brain

Cercli sells AI-assisted recruiting, HR and payroll software to people teams, including businesses managing workforces in the Gulf.

category

AI HR and recruiting platform

market profile

  • text: HR teams often stitch together recruiting, employee records and payroll across countries and entities.
  • text: The product combines an applicant tracking system and HRIS with recruiting agents and GCC payroll.

personas

  • title: Head of talent acquisition
    pains:
    • Recruiters spend hours finding and screening candidates
    • Interview scheduling and feedback stall the pipeline
  • title: Head of people operations
    pains:
    • Employee records and onboarding live across disconnected systems
    • Routine leave and document questions consume HR time
  • title: Payroll or finance leader
    pains:
    • Payroll and contractor payments cross currencies and entities
    • Country-specific payroll processes increase administrative risk

icp

  • text: Businesses with local GCC employees and remote contractors or multiple entities and countries.
  • text: Growing companies with dedicated HR or talent teams and recurring recruiting volumes.
  • text: MENA-based firms from startups to multinationals seeking a consolidated people stack.

message pillars

  • text: Unify recruiting and employee data through the entire lifecycle.
  • text: Automate candidate screening so recruiters focus on the strongest matches.
  • text: Consolidate people administration across entities and countries.

objections

  • objection: We already have an ATS or HRIS and cannot replace it now.
    response: The sourcing agent can work alongside an existing ATS or HRIS, providing a narrower starting point.
  • objection: How much will it cost for our mix of entities and roles?
    response: Request a tailored quote and confirm seat and usage rates before signing.
  • objection: Will AI make hiring decisions without our judgment?
    response: Use screening scores and shortlists to prioritize review, and validate the process against your hiring policy.

competitors

  • name: Rippling
    why: Competes in integrated workforce management and payroll.
  • name: Deel
    why: Competes for international payroll and employer of record needs.
  • name: BambooHR
    why: HRIS alternative for people operations teams.

influencers

  • name: David Reche
    url: https://www.linkedin.com/posts/cercli_hrtech-hris-payroll-activity-7361317527676739584-gxG5
    why: Cercli co-founder discusses regional HR localization.

keywords

  • GCC payroll software
  • MENA HR platform
  • AI candidate screening
  • AI sourcing agent
  • HRIS and ATS
  • employer of record Middle East

voice

  • Conversational and approachable
  • Operationally specific
  • Time-saving and human-centered

signals

  • text: Hiring teams are opening multiple roles and struggling to screen inbound applications.
  • text: A company is expanding across GCC entities or adding overseas contractors.

pricing

model: contact_sales

motion

sales_led

channels

  • LinkedIn
  • SEO
  • case studies
  • press

confidence

high

Founders

  • name: Akeed Azmi
    title: Founder
    role: Founder
    bio: Founder at Cercli, formerly Head of Growth, Expansion & Operations at MENAs largest tech unicorns Kitopi & Careem (acquired by Uber).
  • name: David Reche
    title: Founder
    role: Founder
    bio: Founder at Cercli, former VP Product & Engineering at Kingmakers (Draftkings for Middle East and Africa). Prior to this held product and engineering leadership roles at Careem (acquired by Uber in 2020).

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