Circle Medical GTM brain

Circle Medical provides virtual-first primary care and selected in-person care to adults, including evaluation and ongoing care for ADHD.

category

Virtual-first primary care

market profile

  • text: Patients seeking primary and behavioral care often encounter scheduling, location and insurance barriers.
  • text: Circle combines virtual appointments and in-person locations with an app for managing care.

personas

  • title: Adult seeking ADHD evaluation
    pains:
    • Long waits or difficulty finding an available provider
    • Navigating a multi-appointment assessment and ongoing follow-up
  • title: Busy adult seeking primary care
    pains:
    • Taking time off and traveling for routine appointments
    • Difficulty finding a provider who accepts their insurance
  • title: Adult managing ongoing health needs
    pains:
    • Coordinating routine follow-ups and treatment across disconnected providers
    • Keeping track of appointments and care plans

icp

  • text: Adults in areas where Circle offers care who want video-based primary care, with in-person care where available.
  • text: Patients with accepted insurance or ability to self-pay who seek an ADHD assessment or continued primary care; eligibility varies by service and location.

message pillars

  • text: Make care easier to access.
  • text: Support continuity beyond the clinic.
  • text: Give patients ongoing digital access to their care plans.

objections

  • objection: Will my insurance cover visits and what will I owe?
    response: Check eligibility and benefits before booking; actual out-of-pocket costs depend on the plan and visit.
  • objection: Can a virtual appointment provide appropriate ADHD care?
    response: Explain the multi-visit clinical assessment, safety screening and follow-up, with referrals when appropriate.

competitors

  • name: Amazon One Medical
    why: Primary care with virtual services and physical clinics.
  • name: PlushCare
    why: Online primary care and behavioral health appointments.
  • name: Teladoc Health
    why: Virtual primary and other medical care.

influencers

  • name: George Favvas
    url: https://www.linkedin.com/in/georgefavvas
    why: Circle Medical co-founder and former CEO who discusses building virtual primary care.

keywords

  • online primary care doctor
  • online ADHD assessment
  • virtual ADHD treatment insurance
  • telehealth primary care near me
  • online doctor accepts insurance
  • ADHD follow up appointments

voice

  • Reassuring and empathetic
  • Convenience-oriented
  • Plain and patient-centered

signals

  • text: A patient is looking for ADHD assessment after difficulty accessing local appointments.
  • text: A patient wants ongoing care that fits work and travel schedules and can be accessed virtually.

stack

  • Circle Medical app
  • proprietary medical records software

pricing

model: unknown

motion

product_led

channels

  • SEO
  • app stores
  • patient referrals
  • insurance partnerships

confidence

high

Founders

  • name: JS Boulanger
    title: Founder/CTO
    role: CTO
    bio: Cofounder and CTO at Circle Medical.
  • name: Brent LaRue
    title: Co-founder, VP Product & Design
    role: Founder
    bio: Product Designer, YC Founder, Olympian.

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