Ciro GTM brain

Ciro automates prospect discovery, enrichment and signal-based outreach for B2B revenue teams, and has been acquired by Reevo.

category

AI sales prospecting

market profile

  • text: Outbound teams assemble account lists, contact data and account signals before reps can personalize messages.
  • text: Ciro's app says its prospecting and outreach workflow is being carried forward on Reevo's platform.

personas

  • title: Sales development leader
    pains:
    • Reps spend hours building and qualifying prospect lists
    • Generic outreach yields weak conversations
  • title: Revenue operations leader
    pains:
    • Contact enrichment requires multiple data sources
    • Research and outreach must reach existing sequencing tools
  • title: Founder leading outbound
    pains:
    • Limited time to research every potential buyer
    • Need to create pipeline without expanding headcount

icp

  • text: B2B sales organizations running account-based outbound, from founder-led teams to large revenue organizations.
  • text: Teams with existing sales engagement tools and a defined ideal customer profile that can be used for research and qualification.

message pillars

  • text: Reduce the work of pipeline generation.
  • text: Automate the prospecting workload while reps own conversations.
  • text: Give reps personalized drafts based on current account context.

objections

  • objection: AI messages will sound generic or inaccurate.
    response: Use the researched signals as a starting point and have reps review drafts before sending.
  • objection: We already have a sales stack.
    response: Ciro describes pushing outputs into existing sales tools; confirm present Reevo integration support before buying.

competitors

  • name: Clay
    why: GTM data enrichment and prospecting workflows overlap with list building and research.
  • name: Unify
    why: Signal-based outbound and sales prospecting are overlapping use cases.
  • name: Nooks
    website: https://www.reuters.com/business/finance/ai-sales-startup-nooks-secures-500-million-funding-expansion-2026-11-04/
    why: Revenue agents support sales work from first contact onward.

keywords

  • AI sales prospecting agent
  • signal based outbound
  • AI SDR research
  • sales prospect enrichment
  • personalized outbound automation
  • Slack prospecting agent

voice

  • direct and conversational
  • productivity focused
  • informal

signals

  • text: A B2B company is hiring SDRs or expanding outbound coverage.
  • text: A revenue team is using sales engagement tools but spends considerable time researching and enriching lists.

stack

  • Slack
  • Salesloft

pricing

model: unknown

motion

sales_led

channels

  • LinkedIn
  • website
  • events
  • YC launch

confidence

medium

Founders

  • name: Ross Geiger
    title: Founder
    role: Founder
    bio: Ross is a Co-Founder and President at Ciro. Before starting Ciro with two of his best friends from Brown University, he built the sales function as VP of Sales at a dental software company (YAPI) and implemented S&M technologies while an operating partner at a software investment firm (M33 Growth). Ross holds a BA in Economics and East Asian Studies from Brown University.
  • name: Richard Lee
    title: Founder
    role: Founder
    bio: Richard is CEO at Ciro. Previously, he was COO at BuildZoom (W13), one of the world's largest marketplaces for remodeling and construction, and a consultant at Bain & Company. He graduated with a degree in Applied Mathematics & Economics from Brown University, and currently is on leave from Stanford's Graduate School of Business.
  • name: David Winer
    title: Founder
    role: Founder
    bio: David is CTO at Ciro. Before starting Ciro, he was a product manager for the Kotlin programming language at Google. Before that, he worked as a software engineer and product manager at various startups and as a management consultant at Bain & Co. He has a bachelor's degree in Applied Math from Brown University, a Master's in Electrical Engineering & Computer Science from Berkeley, and an MBA from Stanford.

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