ClickPe GTM brain

ClickPe connects Indian small businesses and consumers with lender and card offers, including business loans designed around daily repayments.

category

Indian credit marketplace

market profile

  • text: Small retailers with daily cash flow can struggle to reserve enough working capital for a large monthly loan installment.
  • text: ClickPe describes itself as an aggregator and lead-generation platform; regulated partners set loan terms and make credit decisions.

personas

  • title: Small shop owner or vendor
    pains:
    • Monthly installments create a sudden working capital shortfall
    • Comparing eligibility and collecting application paperwork takes time away from the shop
  • title: Consumer looking for a credit card or personal loan
    pains:
    • Comparing rates, rewards and eligibility across financial institutions
    • Completing paperwork and waiting for a credit decision
  • title: Bank or NBFC lending partnerships lead
    pains:
    • Reaching small merchants and evaluating thin-file borrowers
    • Identifying repayment problems early

icp

  • text: India-based micro and small business owners seeking working capital, particularly retailers with daily takings.
  • text: Indian consumers shopping online for cards, personal loans or savings accounts.
  • text: Indian regulated banks and NBFCs seeking technology and distribution partners for SME lending.

message pillars

  • text: Compare offers across institutions.
  • text: Apply digitally with less paperwork.
  • text: Match business loan repayment frequency to cash flow.

objections

  • objection: Does checking eligibility affect my credit score?
    response: The site says its initial eligibility check does not; confirm the lender's inquiry and consent terms before applying.
  • objection: What is the actual cost and who lends?
    response: Review the named regulated lender's interest, fees and repayment schedule; ClickPe says decisions and terms belong to the partner.

competitors

  • name: Lendingkart
    why: Indian digital small-business financing competes for merchants seeking working capital.
  • name: Credilio
    why: Financial product distribution platform competing for credit card and loan leads.

keywords

  • small business loan daily repayment India
  • shopkeeper working capital loan
  • compare credit cards India
  • personal loan online India
  • business loan eligibility India
  • credit card against fixed deposit

voice

  • Accessible and reassuring
  • Promotional
  • Convenience-oriented

signals

  • text: A small retailer seeking working capital with daily cash receipts may benefit from comparing repayment schedules.
  • text: An applicant actively comparing card rewards or eligibility is in market for the marketplace.

stack

  • Python
  • AWS
  • Flutter
  • React

hiring

  • Backend Engineer
  • Backend Intern (Python)

pricing

model: unknown

motion

product_led

channels

  • Google Play
  • Website
  • WhatsApp
  • LinkedIn
  • Instagram

confidence

medium

Founders

  • name: Shashwat Shrikhande
    title: Founder
    role: Founder
    bio: I enjoy working on problems related to the lending tech industry and want to help reduce the credit gap in the Indian economy. I graduated from IIT Kharagpur in 2021 and then worked at ICICI bank & Lenskart.com before starting up DailyPe. I am an ardent Chelsea football club fan, DM me anytime to discuss football 😁😎
  • name: Saurabh Gupta
    title: Founder
    role: Founder
    bio: Co-Founder of DailyPe. I have 2 years of experience building products in the lending tech domain at FinBox. I have created products such as Device Connect and Bank statement analyzer to evaluate New to Credit customers. During my college, I opened a glass bottle recycling factory.

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