Clipboard GTM brain

category

market profile

• text: Healthcare facilities use flexible shift coverage to address call-offs and gaps in their regular workforce.
• text: The marketplace serves long-term care and is expanding into hospitals, home health and dental staffing.

personas

• title: Long-term care staffing coordinator
  pains:

  • Last-minute call-offs consume time spent calling agencies and individual clinicians
  • Unfilled shifts put pressure on permanent staff and continuity of care
• title: Director of nursing at a skilled nursing facility
  pains:

  • Needs qualified staff for each shift without losing visibility into credentials
  • Inconsistent agency workers create onboarding and care continuity concerns
• title: Home health operations director
  pains:

  • Referral demand exceeds available clinicians in some geographies
  • Scheduling and travel constraints make coverage difficult

icp

• text: US skilled nursing, assisted living and long-term care operators with frequent CNA, LPN or RN coverage gaps.
• text: Hospitals and home health organizations seeking local, qualified workers for unpredictable or dispersed demand.

message pillars

• text: Fill gaps by broadcasting shifts to qualified local workers.
• text: Automate recovery from cancellations.
• text: Make scheduling and payment easier for facility teams.

objections

• objection: Will a worker cancel just before the shift?
  response: Ask about local fill performance and replacement procedures and pilot the service with a defined set of shifts.
• objection: Will variable staffing bills be predictable?
  response: Request role and location-specific hourly rates and agree on any shift differentials before posting.

competitors

• name: CareRev
  why: Local per-diem healthcare staffing marketplace.
• name: ShiftMed
  why: On-demand nurse and CNA staffing platform.
• name: ShiftKey
  why: Healthcare shift marketplace with long-term care presence.
• name: IntelyCare
  why: Flexible nursing workforce and staffing service.

influencers

• name: Wei Deng
  url: https://www.linkedin.com/in/dengwei
  why: Founder and co-CEO sharing the company's mission and healthcare work experience.

keywords

• nursing home shift coverage
• CNA staffing app
• per diem nurse staffing
• long term care staffing
• healthcare call off coverage
• home health staffing marketplace

voice

• Empathetic and service oriented
• Direct and reassuring
• Community minded

signals

• text: A facility has recurring open CNA or nursing shifts, rising overtime or high call-off rates.
• text: A home health provider is expanding service geography and struggling to cover referrals.

pricing

motion

channels

• SEO
• sales
• events
• worker referrals
• mobile app

confidence

Founders

• name: Wei Deng
  title: Founder/CEO
  role: CEO
  bio: I'm a graduate of Yale and Yale Law School. Have done law, finance, product and operations, and am currently running a company that matches healthcare facilities with available nurses nearby.