CoCrafter GTM brain

CoCrafter helps construction contractors find, vet and manage subcontractors and their compliance documents.

category

Construction subcontractor management and marketplace

market profile

  • text: German-speaking construction firms must source subcontractors while tracking certifications and project documentation.
  • text: The marketplace connects commercial clients with subcontractors from across Europe.

personas

  • title: Head of procurement or subcontractor management
    pains:
    • Finding vetted trades for projects with capacity gaps
    • Chasing expired certificates across partner companies
  • title: Construction managing director
    pains:
    • Managing compliance risk across subcontractor chains
    • Coordinating office and site teams without a shared record
  • title: Subcontractor owner
    pains:
    • Finding relevant commercial tenders
    • Reaching project owners without an intermediary

icp

  • text: German-speaking construction contractors and skilled trades firms, from midsize operators to large industry leaders.
  • text: European subcontracting businesses seeking commercial construction projects in Germany.

message pillars

  • text: Automate certification and compliance workflows.
  • text: Find vetted subcontractors through the marketplace.
  • text: Give subcontractors direct access to clients.
  • text: Keep data hosted in Europe.

objections

  • objection: We already have an ERP.
    response: Position CoCrafter as a specialist layer for subcontractor sourcing and documentation; confirm integration needs in a demo.
  • objection: We cannot risk out-of-date compliance documents.
    response: Show automated reminders and document checks, then agree how exceptions are reviewed.
  • objection: Will there be relevant subcontractors for our trade and region?
    response: Review live marketplace coverage for the project before committing.

competitors

  • name: GigBridge
    why: Subcontractor management software for construction contractors.
  • name: Archdesk
    why: Construction management software competing for operational workflows.
  • name: FieldFlo
    why: Construction software identified as a CoCrafter alternative.

keywords

  • Nachunternehmer finden
  • Subunternehmer verwalten
  • Nachunternehmer Compliance
  • Bescheinigungsmanagement Bau
  • Subunternehmer Ausschreibungen
  • construction subcontractor management

voice

  • Direct and practical
  • German construction terminology
  • Automation and compliance focused

signals

  • text: A contractor is winning projects requiring additional specialist trade capacity.
  • text: Procurement is chasing subcontractor certificates across multiple active projects.

hiring

  • Growth/Founders Associate Intern
  • Senior Software Engineer

pricing

model: free
starting price: Free subcontractor company profile

motion

hybrid

channels

  • LinkedIn
  • customer events
  • SEO

confidence

high

Founders

  • name: Johannes Lutz
    title: Founder/CEO
    role: CEO
    bio: Revolutionizing European construction. Previously built Innovis VC, Europe's largest VC student association. Passionate about tennis & piano.
  • name: Philipp Rollwage
    title: Founder/CPO
    role: CPO
    bio: Building CoCrafter to empower the long-tail construction industry in Europe. Previously built Innovis VC, Europe's largest student VC initiative. In Love with easy-to-use software products. Hobby barista and ambitious triathlete.
  • name: Annabell V.
    title: Founder/CTO
    role: CTO
    bio: Building CoCrafter - a construction marketplace matching contractors with subcontractors across Europe. Passionate about building products that create value & users love.

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