Cognition IP GTM brain

category

market profile

• text: Patent counsel buyers weigh legal expertise, filing speed and predictability of outside counsel costs.
• text: The firm serves early-stage businesses through enterprises, with patent prosecution, searches and portfolio strategy.

personas

• title: Startup founder or CTO
  pains:

  • Needs to secure a priority date before a launch or fundraising
  • Uncertain legal bills strain a limited budget
• title: General counsel or head of IP
  pains:

  • Must coordinate outside counsel and growing patent portfolios
  • Needs clear cost forecasts and technical counsel across multiple filings

icp

• text: US technology startups from pre-seed through later funding stages seeking first patent or trademark filings.
• text: Established enterprises with existing portfolios needing outside patent prosecution and strategic search support.

message pillars

• text: Predictable costs for legal work.
• text: Technical tools support attorney decisions.
• text: Cover the filing lifecycle.

objections

• objection: Can a fixed-fee firm deliver sophisticated counsel?
  response: Review attorney experience and relevant case studies; prior outcomes do not guarantee future results.
• objection: How much will the engagement cost?
  response: Ask for a scoped fixed-fee quote and identify government fees or exceptions before engagement.

competitors

• name: Rapacke Law Group
  website: https://arapackelaw.com/
  why: Offers flat-fee patents and trademarks to founders and businesses.
• name: ZYL Law
  website: https://zyllaw.com/
  why: Provides flat-fee patent and trademark services.
• name: Lockhart IP
  website: https://usip.law/pricing/
  why: Markets published fixed fees for founder-focused IP work.

keywords

• flat fee patent attorney
• startup patent lawyer
• provisional patent filing
• trademark attorney fixed fee
• freedom to operate search
• patent portfolio management

voice

• professional
• reassuring
• outcome-focused

signals

• text: A startup is preparing a product launch, fundraise or first invention disclosure.
• text: A legal team faces rising patent portfolio spend or slow prosecution from incumbent counsel.

pricing

motion

channels

• web search
• LinkedIn
• YC network
• referrals
• content

confidence

Founders

• name: Andrew Tjang
  title: Founder/CEO
  role: CEO