Conduit GTM brain

category

market profile

• text: Freight handoffs remain reliant on manual coordination even where transport planning is digitized.
• text: The buying market includes shippers and third-party logistics providers operating warehouses.

personas

• title: Warehouse or distribution center manager
  pains:

  • Appointment emails consume staff time and make dock capacity hard to control
  • Manual driver check-in slows the flow of trucks
• title: Yard operations manager
  pains:

  • Paper logs and manual yard checks obscure trailer locations
  • Coordinating drop and hook moves with carriers is cumbersome
• title: VP of operations at a multi-site 3PL
  pains:

  • Inconsistent shipping and receiving processes limit network-wide visibility
  • Local workarounds make it difficult to standardize performance across sites

icp

• text: Shippers and 3PL providers with active warehouse docks and recurring carrier appointments.
• text: Multi-site warehouse networks seeking common shipping and receiving workflows; North America is a served geography.

message pillars

• text: Consolidate fragmented dock and yard coordination into one system.
• text: Give carriers self-service scheduling while saving staff time.
• text: Reduce manual gate work with digital driver check-in.
• text: Replace yard paper logs with better visibility.

objections

• objection: Our carriers will resist another scheduling tool.
  response: The company says carrier booking is easy to use and free for carriers; validate adoption with a representative carrier group.
• objection: We already have WMS and TMS systems.
  response: Conduit positions its APIs as flexible integrations; confirm the specific systems and data flows in a demo.
• objection: We need evidence it works across our sites.
  response: Ask for relevant multi-site references and pilot a busy facility before expanding.

competitors

• name: Opendock
  why: Dock scheduling alternative listed by Capterra.
• name: DataDocks
  why: Dock scheduling alternative for warehouses.
• name: GoRamp
  why: Competes for dock scheduling and logistics coordination.

influencers

• name: Conrad Lilleness
  url: https://www.ycombinator.com/companies/conduit
  why: Founder and CEO with direct logistics operating perspective.

keywords

• dock scheduling software
• yard management system
• warehouse driver check in
• truck appointment scheduling
• trailer visibility
• warehouse dock management

voice

• Practical and operations-focused
• Direct and outcome-led
• Logistics insider perspective

signals

• text: Warehouse still schedules appointments in shared inboxes and spreadsheets.
• text: Growing 3PL or shipper is standardizing operations across facilities.
• text: Facility has frequent trailer moves and relies on paper yard checks.

stack

• WMS integrations
• TMS integrations
• ERP integrations
• EDI
• API

hiring

• Customer Success Manager, Seattle

pricing

motion

channels

• Website
• SEO
• Case studies
• Founder community engagement

confidence

Founders

• name: Conrad Lilleness
  title: Founder
  role: Founder
  bio: Conrad Lilleness is the co-founder and CEO of Conduit, which was started in 2023.