Curtsy GTM brain

category

market profile

• text: Two-sided resale depends on attracting sellers with desirable inventory and shoppers looking for affordable current styles.
• text: Its marketplace targets younger women, including Gen Z, with mobile-first discovery.

personas

• title: Trend-conscious student or young professional shopper
  pains:

  • Finding current styles in her size and budget
  • Concern about inaccurate descriptions or counterfeits
• title: Closet cleanout seller
  pains:

  • Unused clothing takes space but listing and shipping feel inconvenient
  • Fees reduce proceeds from inexpensive items

icp

• text: Consumer shoppers seeking secondhand women's clothing, footwear and accessories, especially trend-conscious younger women.
• text: Individual sellers with wearable women's fashion and an interest in earning from unused items.

message pillars

• text: Fashion discovery combines trend curation with secondhand prices.
• text: Personalized daily recommendations match style, size and budget.
• text: A buyer guarantee reduces purchase anxiety.

objections

• objection: Will the item arrive as described?
  response: Explain the Curtsy Guarantee and its conditions before purchase.
• objection: Are seller fees worth it?
  response: Show estimated proceeds including platform and processing fees before listing; imported listing terms can differ.

competitors

• name: Poshmark
  why: Competing peer-to-peer fashion resale marketplace.
• name: ThredUp
  why: Online secondhand clothing destination competing for shoppers and sellers.
• name: eBay
  why: Broad resale marketplace with clothing inventory and individual sellers.

keywords

• sell clothes online
• women's fashion resale app
• secondhand dresses
• buy used clothes online
• closet cleanout app
• affordable thrift fashion

voice

• Playful and conversational
• Style-conscious
• Reassuring

signals

• text: A shopper searches for affordable occasion outfits or a particular brand in her size.
• text: A seller is cleaning out a closet and comparing resale fees.

stack

• Stripe payment processing

pricing

motion

channels

• Instagram
• TikTok
• YouTube
• referrals
• SEO
• App Store

confidence

Founders

• name: David Oates
  title: Founder/CEO
  role: CEO
• name: Eli Allen
  title: Founder
  role: Founder