Daybreak Health GTM brain

category

market profile

• text: School districts face youth mental health needs that exceed the capacity of onsite staff and local care networks.
• text: School-based teletherapy providers compete for district partnerships while coordinating coverage with health plans and families.

personas

• title: Superintendent or student services director
  pains:

  • Student mental health needs affect attendance, behavior and learning
  • Limited district staff and funding make it hard to reach every student
• title: School counselor or mental health coordinator
  pains:

  • Referral waitlists exceed onsite capacity
  • Students need clinicians who fit their language, preferences and care needs
• title: Health plan pediatric behavioral health leader
  pains:

  • Young members face difficulty accessing timely mental health support
  • Need school-connected providers and coordinated coverage

icp

• text: US K-12 public school districts seeking to expand student mental health capacity through school referrals and teletherapy.
• text: Health plans serving children, including Medicaid and commercially insured populations, that need accessible youth mental health services.

message pillars

• text: Make support accessible through partnerships with schools.
• text: Tie mental health support to student functioning and learning.
• text: Expand the capacity of existing school-based teams.

objections

• objection: How will the district afford ongoing care?
  response: Discuss district funding and applicable insurance billing, including how uninsured students are supported in the proposed partnership.
• objection: Will virtual care fit our students and existing staff?
  response: Review referral workflows, clinician matching, onsite options and the evidence for the district's student population.
• objection: Is a short program enough for students with substantial needs?
  response: Discuss the treatment model, assessment and escalation pathways for students needing more intensive support.

competitors

• name: Hazel Health
  website: https://www.hazel.co/programs/mental-health
  why: Provides school-connected virtual mental health support for students.
• name: Cartwheel
  why: Partners with school districts to provide youth mental health care.
• name: Brightline
  why: Offers virtual behavioral health services for children and families.

influencers

• name: Alex Alvarado
  url: https://www.daybreakhealth.com/our-story
  why: Co-founder and CEO who publicly describes the need for school-connected care.

keywords

• school based mental health services
• student teletherapy
• K-12 mental health partner
• school counselor referral program
• youth behavioral health Medicaid
• student mental health screening

voice

• empathetic and family-centered
• outcomes-focused
• mission-driven

signals

• text: A school district reports rising counseling referrals, absenteeism or long behavioral health waitlists.
• text: A district issues an RFP or receives funding to expand student mental health services.
• text: A health plan seeks school-connected pediatric mental health providers.

pricing

motion

channels

• district partnerships
• health plan partnerships
• website
• webinars
• case studies

confidence

Founders

• name: Alex Alvarado
  title: Founder
  role: Founder
  bio: Hi, I'm Alex. At Daybreak we're building the first digital mental health clinic for young people. I've spent the last decade building digital health products since graduating Stanford '12. In my free time (very little these days), I enjoy running ultramarathons, DJing, and reading.
• name: Sid Cidambi
  title: Founder
  role: Founder