Depict GTM brain

Depict gives fashion and lifestyle ecommerce teams AI-assisted merchandising, search and product recommendations.

category

Ecommerce product discovery and merchandising

market profile

  • text: Brand-led ecommerce teams need product discovery that balances automated relevance with visual curation.
  • text: The product competes across merchandising, site search and recommendations on established commerce platforms.

personas

  • title: Head of ecommerce
    pains:
    • Searches return irrelevant or empty results and lose shoppers
    • Teams cannot keep collections current across storefronts and markets
  • title: Ecommerce merchandiser
    pains:
    • Manually burying sold-out stock and scheduling launches consumes time
    • Generic automated sorting undermines the brand's visual story
  • title: Commerce technology lead
    pains:
    • Connecting discovery tools without replatforming
    • Maintaining separate search, merchandising and recommendation systems

icp

  • text: Fashion and lifestyle brands with sizable online catalogs and recurring collection changes.
  • text: Brands on Shopify, Centra, Salesforce Commerce Cloud or headless storefronts, including multi-market operators.

message pillars

  • text: Automate routine ordering while preserving brand decisions.
  • text: Unify merchandising, search and recommendations.
  • text: Make search understand shopper intent.

objections

  • objection: Will AI override our creative direction?
    response: Merchandisers can pin, schedule and pair products while automation sorts around those choices.
  • objection: Do we need to change commerce platforms?
    response: Depict describes native and headless integrations, including Shopify, Centra and Salesforce.

competitors

  • name: Kimonix
    why: Competes in collection merchandising for fashion and lifestyle merchants.
  • name: Rebuy
    why: Offers overlapping Shopify discovery and recommendation capabilities.
  • name: Tagalys
    why: Competes across product merchandising, search and recommendations.

influencers

  • name: Oliver Edholm
    url: https://depict.ai/about
    why: Founder with a public AI and retail technology story.

keywords

  • fashion ecommerce merchandising software
  • Shopify visual merchandising
  • AI product search Shopify
  • ecommerce product recommendations
  • automated collection sorting
  • Centra merchandising

voice

  • brand-led and editorial
  • plainspoken
  • pragmatic about AI

signals

  • text: A fashion brand launches multiple collections or storefronts and struggles with manual sorting.
  • text: A Shopify or Centra merchant is replacing search or recommendation tools.

stack

  • Shopify
  • Centra
  • Salesforce Commerce Cloud
  • headless API

pricing

model: usage
starting price: $88/month for recommendations at the displayed annual rate, up to 50,000 sessions per month

motion

sales_led

channels

  • SEO
  • LinkedIn
  • Shopify App Store
  • webinars
  • partners

confidence

high

Founders

  • name: Oliver Edholm
    title: Founder/CEO
    role: CEO
  • name: Anton Osika
    title: Founder
    role: Founder
    bio: I got hooked by coding when I was 14 and have since immersed myself in multiple technologies. Worked at CERN, in algorithmic trading and was first employee at Sana Labs (AI Startup) we grew from three to 20+ people (currently 200) before starting Depict.ai (recommendation systems for ecommerce). Now building the last piece of software as CEO of Lovable.
  • name: Lonis Hamaili
    title: Founder
    role: Founder

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