Depot GTM brain

category

market profile

• text: Faster code generation increases pressure on build, CI and deployment infrastructure.
• text: Teams can adopt a single build or runner product and expand into a broader delivery stack.

personas

• title: Platform engineering lead
  pains:

  • Slow CI and image builds block developers
  • Maintaining runners, cache and build infrastructure creates operational toil
• title: VP Engineering or CTO
  pains:

  • Engineering time is lost waiting for builds and deployment feedback
  • Rising automated and AI-generated changes strain existing CI capacity
• title: DevOps or infrastructure engineer
  pains:

  • Cold caches and cross-architecture builds make pipelines slow and expensive
  • Must preserve security controls while scaling isolated compute

icp

• text: Software companies running frequent container builds or GitHub Actions workflows, from small developer teams to enterprises.
• text: Engineering organizations with high CI concurrency, AI-driven pull requests or multi-architecture container builds.

message pillars

• text: Unify delivery infrastructure for machine-scale engineering.
• text: Accelerate container image builds on native hardware.
• text: Eliminate build bottlenecks incrementally or across the delivery pipeline.

objections

• objection: Changing CI infrastructure sounds disruptive.
  response: Start with GitHub Actions runners or container builds and measure a representative workflow before wider adoption.
• objection: Will the faster infrastructure satisfy enterprise security requirements?
  response: Review audit logging, identity controls and the option to deploy in the customer's AWS account.
• objection: Will compute charges outweigh the time saved?
  response: Compare existing CI spend and wait time against included usage and published overage rates.

competitors

• name: GitHub Actions
  why: Hosted CI workflows and runners compete for the same build workloads.
• name: Buildkite
  why: CI platform used by engineering teams for build pipelines.
• name: Ubicloud
  why: Offers alternative GitHub Actions runners.

influencers

• name: Kyle Galbraith
  url: https://www.linkedin.com/posts/kylegalbraith459_three-years-ago-we-refused-to-accept-that-activity-7308450991937310720-veF7
  why: Co-founder and CEO writing about the origin of Depot and build performance.

keywords

• faster GitHub Actions runners
• Docker build acceleration
• CI pipeline performance
• remote build cache
• container build service
• AI agent sandboxes
• CI cost reduction

voice

• Direct and engineer-to-engineer
• Performance oriented
• Confident and practical

signals

• text: CI queues, build wait times or runner spending are increasing as the engineering organization grows.
• text: A team is scaling AI coding agents or multi-architecture container builds.

stack

• GitHub Actions
• Docker
• AWS
• Intel
• Arm

hiring

• Staff Software Engineer

pricing

motion

channels

• SEO
• developer documentation
• GitHub
• Discord
• X
• LinkedIn
• events

confidence

Founders

• name: Kyle Galbraith
  title: Founder
  role: Founder
  bio: Kyle Galbraith is the Co-Founder & CEO of Depot. He and Jacob Gillespie (CTO) built Depot after being faced with the same challenges time and time again surrounding slow CI builds across all generic providers. He is originally from Portland, Oregon but relocated to Montpellier, France in October 2022 to immerse himself in French culture with his wife who is originally from the area.
• name: Jacob Gillespie
  title: Founder
  role: Founder
  bio: Cofounder and CTO of Depot. US expat living in the UK.