Derya GTM brain

Derya develops AI-assisted industrial trade and supply chain workflows for companies moving physical goods.

category

Industrial trade automation

market profile

  • text: Derya's current homepage describes reading emails and drawings and drafting work for a person to send.
  • text: Its founder previously described a freight forwarding office that sources, quotes and ships; confirm which services are currently available.
  • text: Company descriptions also cover procurement and distribution for robotics, commodities and food businesses.

personas

  • title: Procurement or sourcing manager
    pains:
    • Supplier requests arrive as fragmented emails and technical drawings
    • Finding qualified sources and following up consumes scarce operations time
  • title: Industrial sales or trade operations lead
    pains:
    • Translating specifications and inquiries into accurate replies slows quoting
    • International prospecting and counterpart coordination are labor intensive
  • title: Supply chain director or hardware founder
    pains:
    • Scaling sourcing and shipment coordination without proportional headcount
    • Maintaining oversight as suppliers, shipping providers and customers exchange information

icp

  • text: Robotics, commodities and food and beverage companies, from startups to enterprises, with recurring sourcing or distribution workflows.
  • text: Industrial businesses processing technical drawings and substantial supplier or customer correspondence; employee and volume thresholds are unknown.

message pillars

  • text: Serve businesses that build physical products.
  • text: Read the inputs industrial teams already receive.
  • text: Keep a person responsible for sending drafted work.

objections

  • objection: Will the system interpret our drawings and specifications accurately?
    response: Pilot representative documents and have a technical expert review each draft before use.
  • objection: Could it make commitments to suppliers without approval?
    response: The site describes a person sending the drafts; verify approval controls and responsibilities during a pilot.
  • objection: Is this software, freight forwarding, or managed procurement?
    response: Map the handoffs and ask which services, insurance, geography and integrations are currently offered.

competitors

  • name: Magentic
    why: Supply chain automation company identified as a similar business by aVenture.
  • name: Cartage
    why: Logistics operator listed as a similar business and potential alternative for freight workflows.
  • name: Warp
    why: Logistics company identified as a similar business for physical goods movement.

influencers

  • name: Oguzhan Karaca
    url: https://www.linkedin.com/posts/oguzhan-karaca_we-just-moved-to-san-francisco-to-join-y-activity-7477496692263690240-b3jW
    why: Founder describing the company's original freight forwarding approach.

keywords

  • industrial sourcing automation
  • AI engineering drawing RFQ
  • supplier email automation
  • industrial trade AI
  • freight forwarding automation
  • robotics procurement software

voice

  • concise and technical
  • industrial and grounded
  • human-centered

signals

  • text: An industrial supplier receives frequent drawing-based inquiries and struggles to reply quickly.
  • text: A manufacturer is expanding supplier sourcing or overseas shipping without a matching increase in operations capacity.

pricing

model: unknown

motion

unknown

channels

  • LinkedIn
  • founder network
  • website

confidence

low

Founders

  • name: Mert Turna
    title: Co-Founder
    role: Founder
    bio: Building agentic supply chain automations @ Derya (YC S26). CS @ UCLA, built a ship operations software used in 30+ vessels ($200M Fleet Value). Past experience: - Co-Founder, @ Hemut (YC P25), truck management operations. - Several VC and IB internships - UCLA Debate Team Ops & Highest Speaker in the team - National Debating Team
  • name: Oguzhan Karaca
    title: Cofounder
    role: Founder
    bio: Building agentic supply chain automations @ Derya (YC S26). Law at Oxford, built a 6-figure ARR education business on AI autopilot. Past experience: - CEO @ Ivy Consultants, scaling to six-figure ARR - Legal @ Ceva/CMA CGM - Editor @ Oxford Law Journal - Treasurer @ Pembroke (Oxford) Student Union - National Debating Team

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