Deskimo GTM brain

category

market profile

• text: Employers with uneven office attendance can supplement or reduce leased space with a distributed network of coworking locations.
• text: Its marketplace also supplies incremental demand to workspace operators; the company reported expanding to 50 cities in its 2025 recap.

personas

• title: Head of workplace or real estate
  pains:

  • Fixed leases can exceed actual hybrid attendance.
  • Negotiating individual coworking contracts across employee locations is cumbersome.
• title: People operations leader
  pains:

  • Employees need professional workspaces near home or client sites.
  • Needs a flexible benefit without administering individual memberships.
• title: Coworking operator
  pains:

  • Unoccupied desks generate no revenue.
  • Reaching mobile corporate users requires distribution beyond local memberships.

icp

• text: Hybrid businesses from startups to large employers with distributed staff in locations served by the network; verify employee-level coverage.
• text: Coworking operators with unused desks or meeting rooms looking for incremental bookings.

message pillars

• text: Provide flexible, professional workspace when needed.
• text: Reduce reliance on fixed office leases.
• text: Give mobile employees easy check-in and check-out.

objections

• objection: Will enough useful locations be near our employees?
  response: Map the current network to employee locations and test the relevant sites before committing.
• objection: Will a usage model really cost less than a lease?
  response: Run a limited pilot and compare actual attendance and site rates against current fixed costs.

competitors

• name: Workbuddy
  why: Singapore coworking marketplace with multi-location subscriptions.
• name: Flydesk
  why: Flexible workspace booking platform identified in Deskimo launch coverage.
• name: Booqed
  why: On-demand workspace booking alternative named in regional launch coverage.

influencers

• name: Christian Mischler
  url: https://www.crunchbase.com/person/christian-mischler
  why: Co-founder and spokesperson on hybrid work.

keywords

• on demand coworking Singapore
• pay per minute coworking
• hybrid workspace benefit
• flexible workspace corporate
• coworking near home
• meeting room booking app

voice

• Optimistic about hybrid work
• Practical and convenience-led
• Employee flexibility oriented

signals

• text: A company is renegotiating an office lease and moving employees to hybrid work.
• text: An employer has workers spread across cities and wants visibility into workspace usage.

pricing

motion

channels

• mobile app stores
• LinkedIn
• workspace partners
• email
• corporate sales

confidence

Founders

• name: Christian Mischler
  title: Founder
  role: Founder
  bio: Previously co-founded & scaled GuestReady (the leading short-term rental management company in Europe and the Middle East), HotelQuickly (at the time the leading last-minute hotel booking app in Asia-Pacific), Foodpanda (Asia's largest food delivery company outside of China). Previously an In-House Consultant at Credit Suisse. Further: Swiss national; double master's degrees from the University of St.Gallen (HSG) and CEMS; Captain at the Swiss Military Intelligence; visited 100+ countries.
• name: Raphael Cohen
  title: Founder
  role: Founder
  bio: Past experience: - Head of Asia, Rocket Internet - Co-Founder, Gobee.bike (2nd largest bike sharing operator outside of China) - Co-Founder, HotelQuickly (largest last-minute hotel booking app in Asia-Pacific) - Managing Director, Foodpanda Vietnam (Asia's largest food delivery company outside of China) Further: - French national - Lived in Singapore, Hong Kong, China, Vietnam, Canada, France - Speaks 7 languages and visited 100+ countries - Bachelor of Commerce, University of Toronto