DigiBuild GTM brain

category

market profile

• text: Construction teams coordinate takeoffs, supplier quotes, delivery and payments across fragmented parties and systems.
• text: DigiBuild combines a procurement platform with an installation and procurement service; its direct competitive set includes Kojo.

personas

• title: Construction procurement director
  pains:

  • Requesting and comparing supplier quotes manually takes too much staff time.
  • Material price fluctuations and long lead times threaten project budgets.
• title: General contractor project manager
  pains:

  • Unclear delivery dates and missing materials cause schedule misses.
  • Needs an audit trail across subcontractors and supplier transactions.
• title: Specialty subcontractor owner
  pains:

  • Small teams must source materials, coordinate deliveries and manage paperwork while executing jobs.
  • Limited time to obtain competitive supplier quotes.

icp

• text: US general contractors and specialty subcontractors managing material-intensive projects and multiple suppliers.
• text: Real estate owners and developers seeking visibility into project procurement and delivery across stakeholders.

message pillars

• text: Automate the material procurement workflow.
• text: Improve supplier quote coverage with less manual effort.
• text: Make delivery and scheduling visible to project teams.

objections

• objection: We already use construction management software.
  response: Evaluate DigiBuild as a procurement complement and check the actual integration with the existing stack.
• objection: Will the supplier network improve our specific material pricing?
  response: Pilot a representative package against current quotes and include delivery terms and lead times in the comparison.
• objection: Can the team trust AI takeoffs and schedule predictions?
  response: Have estimators verify the takeoff and validate lead times with suppliers before purchase.

competitors

• name: Kojo
  why: Construction material procurement and management software.
• name: Field Materials
  why: Construction materials procurement and supply chain alternative.
• name: Krane
  why: AI agents for construction material procurement and delivery.

influencers

• name: Robert Salvador
  url: https://republic.com/insights/founders/robert-salvador-digibuild
  why: Founder discussing construction technology and competition.

keywords

• construction material procurement software
• construction purchase order tracking
• subcontractor material management
• construction supplier RFQ
• building materials delivery tracking
• construction procurement AI
• material lead time scheduling

voice

• Builder-oriented and practical
• Direct and results-led
• Focused on time, cost and schedule

signals

• text: A contractor is starting a material-intensive project with long-lead equipment and schedule pressure.
• text: A GC is standardizing purchasing across projects or adding procurement staff.

stack

• Procore
• Autodesk
• Sage
• QuickBooks

pricing

motion

channels

• industry partnerships
• customer case studies
• SEO
• sales demos

confidence

Founders

• name: Robert Salvador
  title: Founder
  role: Founder
  bio: - Cofounder & CEO of PoliTech.AI: Digital sales robots that sell for startups. - Fmr Founder & CEO DigiBuild: AI optimizes buying building materials. - Fmr Founder & President of SLP, a Commercial Construction company. - 750M+ in sales prospected and closed since 2015. - Bitcoin & Crypto since 2016. - Seen on Fox Business, NBC, CNBC, Newsnation. - Influencer on Linkedin, X. -Prev backed by: YC, Draper Associates, Valhalla Ventures, Picus Cap, Bluefield Capital, Cathexis Ventures, Harvard.
• name: Ivan Franco
  title: Founder
  role: Founder
  bio: VP of Eng @DigiBuild