Dill GTM brain

Dill helps construction suppliers manage credit applications, customer payments, cash application and collections.

category

Construction supplier credit and AR automation

market profile

  • text: Construction distributors extend trade credit while managing slow payments and manual accounts receivable work.
  • text: Industry-specific credit-to-cash products compete with broader enterprise AR platforms.

personas

  • title: Credit manager at an HVAC or plumbing distributor
    pains:
    • Incomplete credit applications slow account approvals and create follow-up work.
    • Trade credit decisions require fraud checks and visibility into customer payment history.
  • title: AR and collections manager
    pains:
    • Manual cash posting consumes staff time and leaves aged invoices to chase.
    • Contractors need an easy way to pay from a job site or outside office hours.
  • title: Distributor CFO
    pains:
    • Slow collections tie up working capital.
    • Replacing an established ERP would add disruption to a finance improvement project.

icp

  • text: US construction materials wholesalers and distributors, especially HVAC, plumbing and electrical suppliers extending trade credit.
  • text: Suppliers using distributor ERPs such as Epicor Eclipse or P21 and handling recurring contractor invoices.

message pillars

  • text: Accelerate safe trade credit decisions with complete applications.
  • text: Make payment convenient for contractors.
  • text: Reduce manual posting with ERP-connected cash application.

objections

  • objection: Our distributor ERP will be difficult to connect.
    response: Confirm the exact ERP and version; Dill says its team handles setup and lists major distributor platforms.
  • objection: Automated collections could damage contractor relationships.
    response: Review notice drafts and configure whether the AI suggests, requires approval or automates actions.

competitors

  • name: Billtrust
    website: https://accounting.events/reviews/best-billtrust-alternatives/
    why: Offers credit, payments, collections and cash application for suppliers.
  • name: Handle
    website: https://aventure.vc/companies/handle-com-san-francisco-ca-us/products-services/construction-payments-platform
    why: Construction payments platform identified as a direct competitor.

keywords

  • construction supplier accounts receivable
  • building materials credit applications
  • distributor collections software
  • construction wholesale payment portal
  • Epicor P21 cash application
  • trade credit automation

voice

  • plainspoken and industry-specific
  • service-oriented
  • outcome-focused

signals

  • text: Distributor is chasing incomplete credit applications or manually posting contractor payments.
  • text: Supplier wants to reduce past-due accounts while retaining its existing ERP.

stack

  • Epicor Eclipse
  • Epicor P21
  • Infor CSD
  • NetSuite
  • Sage
  • QuickBooks

pricing

model: unknown

motion

sales_led

channels

  • website
  • LinkedIn
  • buying group partnerships
  • industry events

confidence

medium

Founders

  • name: Catherine Jiang
    title: Founder
    role: Founder
    bio: Second-time founder digitizing payments for the construction industry

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