Diversion GTM brain

category

market profile

• text: Game development teams must coordinate binary assets, source code and frequent changes across disciplines.
• text: Teams considering a switch from Perforce want evidence from studios that have migrated in production.

personas

• title: Game studio technical director
  pains:

  • Unreal projects combine large binary assets and code that are difficult to synchronize efficiently.
  • Changing version control during production risks disruption to existing pipelines.
• title: DevOps lead
  pains:

  • Perforce server maintenance and growing repositories consume infrastructure time.
  • A replacement must fit CI/CD and enterprise security requirements.
• title: Game artist or animator
  pains:

  • Large files and conflicting edits interrupt creative iteration.
  • Source control must fit the editor and be approachable for non-programmers.

icp

• text: Indie through AAA game studios using Unreal or Unity with large asset repositories and multidisciplinary teams.
• text: Virtual production and architectural visualization studios collaborating on large media files.
• text: Enterprise teams operating massive monorepos and parallel development workflows, including AI agents.

message pillars

• text: Keep code and large creative assets together.
• text: Reduce infrastructure overhead for creative teams.
• text: Provide a path from Perforce that preserves workflows.

objections

• objection: Will migration disrupt a live game production?
  response: Test a representative depot and CI pipeline first; Diversion describes automatic migration of depots and tooling.
• objection: Can we meet security and deployment requirements?
  response: Enterprise lists private cloud or on-premise deployment, SAML SSO and a support SLA; validate against the studio's controls.
• objection: Can an indie studio try it affordably?
  response: An eligible indie tier is free for the first five users, with storage charges beyond the included allowance.

competitors

• name: Perforce Helix Core
  why: Established source control for large game assets and direct migration target.
• name: Unity Version Control
  why: Game-oriented version control previously known as Plastic SCM.
• name: Git LFS
  why: Git extension for versioning large binary assets.

keywords

• Unreal Engine version control
• Perforce alternative
• large binary file version control
• Unity version control
• game studio source control
• virtual production asset versioning

voice

• Technical and performance oriented
• Confident and creative-team focused

signals

• text: Studio is starting an Unreal or Unity project with a growing set of large shared assets.
• text: Team is reviewing Perforce costs or looking to replace server maintenance.

stack

• Unreal Engine
• Unity
• GitHub

pricing

motion

channels

• Discord
• SEO
• developer documentation
• Unreal and Unity integrations

confidence

Founders

• name: Sasha Medvedovsky
  title: Founder
  role: Founder
  bio: A software engineer, engineering manager and product manager with 20+ years of experience. Served as an officer in an elite Israeli cyber-intelligence unit (8200). Co-founded Leprechaun (bootstrapped to high profitability, sold in 2012) and Adience (sold in 2015). MSc. in Computer Science and MBA from Tel Aviv University, cum laude.