Double – Coding Copilot GTM brain

Double offers a VS Code coding assistant with autocomplete, chat and inline editing for software developers.

category

AI coding assistants

market profile

  • text: Developers judge coding assistants on the editing experience as well as model quality, including imports and bracket handling.
  • text: Coding extensions compete for users who want completion, chat and model choice inside their editor.

personas

  • title: VS Code software engineer
    pains:
    • Autocomplete interrupts comments or produces mismatched brackets
    • Applying a suggestion can require manually fixing imports
  • title: Engineering team lead
    pains:
    • Developers spend time switching between coding chat and their editor
    • Different team members need configurable shortcuts and a practical trial before adopting a tool

icp

  • text: Individual software developers and small engineering teams already using VS Code.
  • text: Teams evaluating an alternative to GitHub Copilot because of distracting suggestions or editing friction.

message pillars

  • text: Pay attention to the small details of coding workflow.
  • text: Apply generated changes with a short review loop.
  • text: Ask questions with code context in the editor.

objections

  • objection: Does it work with my editor?
    response: The documentation specifies VS Code; verify any additional editor support before purchase.
  • objection: Why switch from GitHub Copilot?
    response: Compare completions, imports and bracket behavior against real coding tasks in a short trial.
  • objection: What do paid features cost?
    response: Request current terms: public review and older user reports differ on plan details.

competitors

  • name: GitHub Copilot
    why: Direct competing coding autocomplete and chat extension.
  • name: Continue
    why: Model configurable coding assistant for developers.
  • name: Supermaven
    why: Competes for in-editor AI code completion.

influencers

  • name: Wesley Yue
    url: https://news.ycombinator.com/item?id=39591134
    why: Founder discussing the product and coding experience.

keywords

  • VS Code AI coding assistant
  • GitHub Copilot alternative
  • AI autocomplete VS Code
  • inline AI code editing
  • code assistant with model choice
  • AI coding chat

voice

  • Craft focused
  • Technical and direct
  • Attentive to developer friction

signals

  • text: Developers complain about bracket, import or comment completion behavior in an existing assistant.
  • text: A VS Code team is comparing editor-native coding assistants.

stack

  • VS Code
  • GPT-4o
  • Claude 3.5 Sonnet

pricing

model: unknown

motion

product_led

channels

  • VS Code extension marketplace
  • developer documentation
  • Hacker News
  • LinkedIn

confidence

medium

Founders

  • name: Wesley Yue
    title: Founder
    role: Founder
    bio: – Founder at Double – Previously co-founder at Ninja (last mile robotics turned into full stack grocery delivery), and a bunch of robotics teams (Waymo, Kodiak, Kitty Hawk) – Engineering at Waterloo

Back to YC companies