Double Robotics GTM brain

category

market profile

• text: Hybrid workplaces and schools need remote participants to engage with people and physical spaces.
• text: Mobile telepresence involves navigation, obstacle avoidance and camera control beyond a fixed video call.
• text: The current product page labels Double 3 sold out, making current supply an open question.

personas

• title: Workplace technology or IT leader
  pains:

  • Remote employees cannot move between conversations on a fixed video screen
  • The office needs a shared device that visitors can operate safely
• title: School technology or accessibility director
  pains:

  • A student unable to attend in person needs access to a physical classroom
  • Teachers cannot constantly reposition a stationary camera for the student
• title: Remote employee or student
  pains:

  • Relying on a colleague to carry a laptop between rooms
  • Difficulty looking closely at papers and physical objects

icp

• text: Hybrid employers with physical offices and distributed staff who benefit from independent movement between colleagues.
• text: Schools serving students who cannot attend a physical classroom consistently.

message pillars

• text: Provide a mobile physical presence remotely.
• text: Make navigation accessible to new drivers.
• text: Allow detailed views of the surroundings.

objections

• objection: Can we buy and support it now?
  response: The site marks Double 3 sold out; confirm availability, warranty and ongoing support before procurement.
• objection: Can inexperienced drivers navigate safely?
  response: Test click-to-drive and obstacle avoidance in the actual rooms and network conditions.
• objection: Why use this instead of a video call?
  response: Pilot a specific use case where independent movement and inspecting physical objects are valuable.

competitors

• name: OhmniLabs
  why: Produces telepresence robots for remote participation.
• name: AXYN Robotique
  why: Competes in mobile telepresence.
• name: Ava Robotics
  why: Offers mobile telepresence for remote work.

influencers

• name: David Cann
  url: https://www.forbes.com/sites/mnewlands/2015/11/18/how-david-cann-of-double-robotics-created-a-world-where-you-never-have-to-go-to-work/
  why: Co-founder discussing remote presence.

keywords

• telepresence robot
• remote presence robot
• hybrid classroom robot
• mobile video conferencing
• remote office robot
• telepresence robot obstacle avoidance

voice

• Optimistic about hybrid work
• Visual and product focused
• Accessible technical explanations

signals

• text: A distributed employer wants remote staff to move between office spaces independently.
• text: A school is arranging ongoing remote access to a physical classroom.

stack

• 3D sensors
• Pan tilt zoom cameras

pricing

motion

channels

• SEO
• product demonstrations
• distributors

confidence

Founders

• name: David Cann
  title: Founder/CEO
  role: CEO
• name: Marc DeVidts
  title: Founder
  role: Founder