EduRev GTM brain

category

market profile

• text: The catalog spans school grades and Indian and international entrance exams, with self-directed study as the core use case.
• text: Learners combine videos, notes and practice tests, creating a broad search-driven acquisition opportunity across exam subjects.

personas

• title: Competitive exam aspirant
  pains:

  • Needs a structured syllabus and practice for exams such as UPSC, NEET or JEE
  • Cannot easily tell which weak topics cost marks
• title: School student or parent
  pains:

  • Needs grade-specific explanations and revision resources
  • Wants affordable access beyond classroom instruction
• title: International test candidate
  pains:

  • Needs focused preparation for exams such as GMAT or IELTS while studying remotely

icp

• text: Individual learners preparing for Indian school or competitive exams; consumer purchase rather than a firmographic account.
• text: English-speaking international exam candidates seeking mobile-accessible, self-paced study.

message pillars

• text: Unify preparation resources in one place.
• text: Guide study with curated course sequences.
• text: Use test feedback to prioritize improvement.

objections

• objection: Will it cover my specific syllabus?
  response: Check the exam or grade catalog and sample the relevant course before committing.
• objection: Can I assess quality before paying?
  response: The site offers free signup and learning resources, allowing a learner to try them first.

competitors

• name: BYJU'S
  why: Indian school and test preparation provider competing for online learners.
• name: Unacademy
  why: Online courses and exam preparation for Indian students.

keywords

• UPSC online preparation
• NEET mock tests
• JEE revision notes
• CBSE study material
• CAT preparation app
• exam practice questions

voice

• encouraging
• exam focused
• accessible

signals

• text: An upcoming entrance exam and need for a structured study plan signal immediate relevance.
• text: Repeated mock tests with weak topic scores make the test-insights proposition timely.

hiring

• Android Developer (SDE 1)
• Product Quality Associate (QA)
• Content Associate
• Subject Matter Expert

pricing

motion

channels

• SEO
• mobile app stores

confidence

Founders

• name: Hardik Dhamija
  title: Founder
  role: Founder
  bio: Co-Founder & COO: EduRev
• name: Kunaal Satija
  title: Founder
  role: Founder
  bio: Founder, CEO at EduRev