Feldy GTM brain

Feldy gives home service contractors mobile jobsite capture, property measurements and AI-assisted estimating.

category

Home services field capture and estimating

market profile

  • text: Home service contractors must turn site observations into timely scopes, measurements and customer estimates.
  • text: Roof measurement and estimating tools compete on report cost, speed and workflow coverage.

personas

  • title: Roofing company owner
    pains:
    • Slow estimates delay sales and leave jobs open to competing bids
    • Roof measurements and site visits consume staff time
  • title: Field estimator or sales representative
    pains:
    • Must capture photos, measurements and scope while on site
    • Re-entering observations into estimates causes delays and omissions
  • title: Home services operations manager
    pains:
    • Office staff lack immediate visibility into the field's notes and photos
    • Inconsistent documentation makes handoffs and project execution harder

icp

  • text: Residential roofing and exterior contractors producing frequent measurement reports, estimates and proposals.
  • text: Small and growing home service businesses with mobile crews, including painting, landscaping, remodeling and handyman services.

message pillars

  • text: Capture jobsite observations as structured job information.
  • text: Turn site capture into bids quickly.
  • text: Keep field and office working from the same record.

objections

  • objection: Can AI measurements and estimates be trusted on complex properties?
    response: Compare a sample of representative jobs with existing measurements and review each scope before sending.
  • objection: Our crews will not use another complicated app.
    response: Trial the mobile walkthrough on a live job and measure whether it reduces repeat entry and office follow-up.
  • objection: We already buy roof reports or use estimating software.
    response: Compare total report costs and time from capture to bid, including handoffs to the office.

competitors

  • name: Hover
    why: Creates property models and measurements from smartphone photos.
  • name: Roofr
    why: Offers roofing measurements, estimating and proposals.
  • name: EagleView
    why: Provides roof measurement reports and estimating tools.

keywords

  • roof measurement app
  • AI contractor estimate
  • home service jobsite capture
  • roofing takeoff software
  • exterior 3D measurements
  • field to office estimating

voice

  • Practical and contractor-oriented
  • Energetic and growth-minded
  • Visual and workflow-focused

signals

  • text: A roofing contractor hiring estimators or adding crews may need faster, consistent measurement and bid production.
  • text: A home services business struggling to transfer site photos and notes to the office fits the shared job record workflow.

stack

  • iOS
  • Android
  • 3D computer vision

pricing

model: unknown

motion

hybrid

channels

  • SEO
  • YC launch
  • Product-led trial
  • Demos

confidence

high

Founders

  • name: Zayne Sagar
    title: Founder/CEO
    role: CEO
    bio: Zayne is the co-founder and CEO of Feldy. He completed an Applied Math/CS and Philosophy bachelor's degree from UC Berkeley, and attended graduate school working on topics around computational science methods. He is a fan of building physics-grounded world models using multi-modal inputs.
  • name: Shelby Bons
    title: Founder/CTO
    role: CTO
    bio: Shelby is the co-founder and CTO of Feldy. She has expertise in software engineering and ML Physical Systems modeling, developed at leading climate-centric organizations like Sunrun and Voltaiq. Before that, she completed a Materials Science and Engineering degree at the University of California, Berkeley. Prior to founding Feldy, Shelby was headed for a Theoretical Physics PhD career track.

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