Filadd GTM brain

category

market profile

• text: Filadd offers country-specific preparation for exams including Brazil's ENEM and Chile's PAES.
• text: The Brazilian offer combines recorded instruction, an individual study plan, essay feedback and live guidance.

personas

• title: ENEM or vestibular candidate
  pains:

  • Needs a realistic study schedule and feedback across many subjects
  • Cannot tell whether practice is translating into exam readiness
• title: PAES student targeting medicine
  pains:

  • Must prepare several science and math subjects for a competitive admissions path
  • Needs flexible classes, mock exams and help managing stress
• title: Parent funding exam preparation
  pains:

  • Wants evidence that a paid course offers support beyond free videos
  • Needs payment and cancellation terms that fit the household budget

icp

• text: Individual secondary school students and graduates in Brazil preparing for ENEM or vestibulares, including medicine applicants.
• text: Chilean secondary students and graduates preparing for the PAES, with different course packs by intended subject.

message pillars

• text: A study schedule is tailored to the student's level.
• text: Ongoing individual human guidance is part of the package.
• text: Essay practice includes unlimited corrections.
• text: Chilean students receive live classes that are recorded.

objections

• objection: Free videos cost less than a full preparation course.
  response: Compare the included individual plan, unlimited essay feedback and access to teachers against the student's actual support needs.
• objection: Online learning may not keep me accountable.
  response: Review how the orientation sessions and personalized study schedule work before committing.

competitors

• name: Puntaje Nacional
  why: Free PAES preparation option in the Chile comparison.
• name: PreuTest
  why: Another Chilean online PAES preparation provider.
• name: Lumina
  website: https://luminaeducation.app/lumina-vs/filadd
  why: Competes for Colombian ICFES preparation students.

keywords

• cursinho online ENEM 2027
• cronograma personalizado ENEM
• mentoria redação ENEM
• preuniversitario online PAES
• preparación PAES medicina
• pre ICFES virtual

voice

• encouraging and student-centered
• direct and practical

signals

• text: A student is preparing for an upcoming ENEM or PAES exam and seeks a structured study plan.
• text: A student targets a competitive medicine course and wants focused subject preparation.

pricing

motion

channels

• SEO
• online course landing pages
• student referrals

confidence

Founders

• name: Joaquin olmedo
  title: Founder
  role: Founder
  bio: Industrial Engineer- CEO - I'm passionate about technology and people management. I don't really know why I founded Filadd, but helping young people through their process of becoming adults make me proud and is the fuel I need to make the company grow
• name: Guillermo Bruchmann Tanodi
  title: Founder
  role: Founder
  bio: Passionate for discovery and delivery of digital products. I have a full stack software developer background, which allows me to design digital products that are quick to implement while having in mind both the user and the business requirements.
• name: Nicolás Ferrer
  title: Founder
  role: Founder
  bio: I graduated as an Industrial Engineer in 2018. I am passionate about Marketing and Statistics. I always try to find an explanation for everything, if I don't understand something, i can't go to sleep peacefully. I am currently in charge of leading the Growth of Filadd.
• name: Agustin Trombotto
  title: Founder
  role: Founder
  bio: I love Technologies. I always try to be up to date with the latest tech tends and good practices. I have double titulation in Bachelor of Applied Sciences and Computer Engineering. When I was in college, I wanted to use my learned skills to create a solution for students. From that moment, I started to build FIladd. Currently I am CTO of the company.