Flaviar GTM brain

Flaviar sells spirits, curated tasting experiences and memberships to adult spirits enthusiasts and gift buyers.

category

Spirits discovery and membership commerce

market profile

  • text: The business has grown beyond tasting samples into bottle retail, subscriptions, gifts and member experiences.
  • text: Spirits clubs compete on curation, selection, delivery and educational experiences.

personas

  • title: Whiskey enthusiast
    pains:
    • Wants to discover interesting bottles without buying a full bottle blind
    • Has difficulty accessing limited releases or learning the stories behind them
  • title: Gift buyer for a spirits fan
    pains:
    • Does not know which bottle the recipient will enjoy
    • Needs a memorable gift beyond a standard bottle
  • title: Frequent premium spirits shopper
    pains:
    • Wants better value and access to selected releases
    • Needs a convenient way to compare and order bottles for delivery

icp

  • text: Adults of legal drinking age in supported delivery markets who enjoy premium spirits, particularly whiskey and bourbon.
  • text: Adult gift buyers shopping for enthusiasts, including seasonal and occasion-driven purchasers; product availability depends on delivery location.

message pillars

  • text: Curated discovery makes gifting easier.
  • text: Build a bourbon collection through selected bottles.
  • text: Give members access to exclusive spirits.
  • text: Membership includes economic and access benefits.

objections

  • objection: Is membership worth the annual fee?
    response: Compare the annual fee with likely savings and shipping benefits on your own purchases; benefits apply to selected items.
  • objection: Can it deliver to my address?
    response: Check the delivery location on the storefront before selecting products or a gift.
  • objection: How do I choose a gift without knowing their preferences?
    response: Explore curated gift collections and tasting boxes by category and price.

competitors

  • name: The Whisky Exchange
    why: Specialist spirits retailer serving shoppers seeking premium and unusual bottles.
  • name: PourMore
    why: Offers curated spirits subscriptions for discovery and gifting.

influencers

  • name: Grisa Soba
    url: https://www.bevnet.com/spirits/2022/out-of-the-box-how-grisa-soba-built-flaviar-into-a-digital-spirits-hub/
    why: Founder discusses the evolution of the club and discovery model.

keywords

  • whiskey subscription
  • bourbon gift subscription
  • spirits tasting box
  • whiskey advent calendar
  • rare whiskey online
  • spirits membership

voice

  • playful and spirited
  • premium and discovery-led
  • conversational

signals

  • text: A consumer is shopping for a whiskey gift, advent calendar or tasting experience.
  • text: A frequent spirits buyer is seeking limited releases and member pricing.

pricing

model: flat
starting price: $40/year for Flaviar Black membership; other products and subscriptions priced separately

motion

product_led

channels

  • SEO
  • email
  • gifting
  • subscription commerce
  • press

confidence

medium

Founders

  • name: Jugoslav Petkovic
    title: Founder/CEO
    role: CEO
  • name: Matija Rijavec
    title: Founder/Magician, Taster & CTO
    role: CTO
  • name: Grisa Soba
    title: Founder
    role: Founder

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