Flowly GTM brain

Flowly sells a virtual therapist-led pain recovery program and relaxation tools to people living with persistent pain and anxiety.

category

Virtual chronic pain care

market profile

  • text: The current offer centers on a 14-week program with licensed therapists and on-demand exercises, evolving beyond the original VR subscription.
  • text: Pain recovery alternatives range from self-guided subscriptions to insurance-covered coaching and licensed therapy.

personas

  • title: Adult with persistent nonstructural pain
    pains:
    • Pain and anxiety persist after prior attempts to find relief
    • Symptoms and poor sleep interfere with daily life
    • Travel to repeated appointments can be difficult
  • title: Clinician treating chronic pain
    pains:
    • Patients need practice and reinforcement between visits
    • Matching patients to appropriate nonpharmacological support takes time

icp

  • text: US adults with chronic or nonstructural pain who can participate in remote weekly sessions and use app-based exercises.
  • text: Health plans and provider organizations serving chronic pain patients are potential referral and coverage partners; suitability and coverage need verification.

message pillars

  • text: Pair each patient with a licensed therapist for personalized care.
  • text: Address both pain and anxiety with a personalized approach.
  • text: Reinforce therapy with exercises on demand.

objections

  • objection: Is this appropriate for my particular pain?
    response: Start with the advertised assessment and discuss fit and individual expectations with a clinician.
  • objection: What will treatment cost with my insurance?
    response: Verify plan eligibility and patient responsibility before enrollment; published prices for different offers vary.
  • objection: Will I be able to practice outside the weekly session?
    response: The program describes daily lessons and a relaxation exercise library in its app.

competitors

  • name: Lin Health
    website: https://www.lin.health/insights/pain-reprocessing-therapy-apps-programs
    why: Offers virtual chronic pain recovery with human coaching and insurance coverage.
  • name: Curable
    why: Offers a self-guided pain neuroscience and brain retraining app.
  • name: Menda Health
    why: Offers therapist-led virtual pain care and an app.

influencers

  • name: Celine Tien
    url: https://goldhouse.org/people/celine-tien-narae-kim/
    why: Flowly founder discussing the use of VR and biofeedback for pain management.

keywords

  • chronic pain virtual therapy
  • pain reprocessing therapy
  • biofeedback for chronic pain
  • nonstructural pain treatment
  • pain and anxiety support
  • chronic pain relaxation app

voice

  • empathetic and hopeful
  • science-oriented
  • recovery-focused

signals

  • text: Persistent pain and anxiety disrupting sleep or everyday activities can motivate evaluation of additional support.
  • text: A provider or health plan expanding access to virtual behavioral pain care may be a referral partner.

stack

  • iOS app
  • VR
  • heart-rate biofeedback

pricing

model: unknown

motion

hybrid

channels

  • SEO
  • provider referrals
  • app store

confidence

medium

Founders

  • name: Celine Tien
    title: Founder
    role: Founder
    bio: Founder and CEO of Flowly. Principal Investigator on two phased clinical trials at UPMC and USC, backed by the NIH. Director and writer of Pippa’s Pan 盼, one of the world’s first immersive Virtual Reality hybrid live-action films (selected for 2017 Festival de Cannes VR, placed top three at VR/AR challenges at CES). Previously, in feature development at DreamWorks Animation. Grew up as a film/TV actor. Also the founder of the non-profit education-based organization: Zoom for Kids!
  • name: Narae Kim
    title: Founder
    role: Founder
    bio: Narae is a Co-Founder and CCO of Flowly, a clinically proven platform for managing pain and its comorbidities: anxiety, depression, and disordered sleep. In addition to her role at Flowly, Narae is a multi-award-winning art and creative director across VR, film, theater, and entertainment. Her drive to blend art, technology, and mental well-being is evident in her original works, showcased at esteemed events like the Cannes Film Festival, Cork International Film Festival, CES, Siggraph and more.
  • name: Julien Soros
    title: Founder
    role: Founder
    bio: Julien is Cofounder & CTO at Flowly. He has a background in Electrical Engineering from Yale University where he focused on Systems & Controls as well as Digital Signal Processing. Previously, Julien worked at Hyperloop One on their Transponics team doing control algorithm design and monte carlo system stability analysis. Julien's interest in Engineering began with guitar building, honing his skills at Veillette Guitars.

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