Fresco GTM brain

Fresco automates commercial door, frame and hardware takeoffs for construction estimators.

category

Division 8 construction takeoff software

market profile

  • text: Door estimating requires reconciling drawings, schedules and hardware specifications, and missed openings can damage bid margins.
  • text: Trade-specific AI estimating tools compete with general digital takeoff software and manual review.
  • text: Estimators need a reviewable export into existing hardware estimating workflows.

personas

  • title: Division 8 estimator
    pains:
    • Reconciles hundreds of schedule, plan and specification details under bid deadlines.
    • A missed opening or incorrect hardware set can erase a job's margin.
  • title: Commercial door subcontractor owner
    pains:
    • Limited estimating capacity constrains how many bids the company can pursue.
    • Adding staff to handle bid peaks is expensive and slow.
  • title: Hardware distributor senior estimator
    pains:
    • Needs accurate openings and hardware quantities that transfer into the existing pricing workflow.
    • Must detect contradictions before issuing a quote.

icp

  • text: Commercial door, frame and hardware subcontractors bidding Division 8 work; company headcount is not specified.
  • text: Door and hardware distributors and general contractors processing commercial plan sets and opening schedules.

message pillars

  • text: Shorten the turnaround for takeoffs.
  • text: Automate the takeoff across project documentation.
  • text: Let prospects test the workflow on a real project.
  • text: Address security concerns with a stated audit certification.

objections

  • objection: Can an AI takeoff be trusted on a complicated bid?
    response: Run a previously priced project and compare missed openings, hardware sets, wall types and export quality with the estimator's work.
  • objection: Will it work with our estimating tools?
    response: Check the required hardware entry and export workflow in a pilot before changing the bid process.
  • objection: Can we share confidential plans?
    response: Review the trust documentation and data-use terms with the customer before uploading project files.

competitors

  • name: Bild AI
    why: Another AI takeoff vendor targeting Division 8 doors, frames and hardware.
  • name: ConstructConnect
    why: On-Screen Takeoff is an established digital takeoff option for contractors.
  • name: STACK
    why: Competes for contractor takeoff and estimating workflows.

influencers

  • name: Arvind Veluvali
    url: https://www.procore.com/library/ai-co-pilots-construction
    why: Fresco cofounder and CEO quoted on AI copilots in construction.

keywords

  • division 8 takeoff software
  • door frame hardware estimating
  • door schedule takeoff
  • hardware set takeoff
  • AI construction takeoff
  • commercial door estimating software

voice

  • Trade-specific
  • Direct and outcome-led
  • Customer-testimonial driven

signals

  • text: A commercial door subcontractor has more bid invitations than its estimators can process.
  • text: A distributor repeatedly reconciles door schedules and hardware specs by hand.

pricing

model: unknown

motion

sales_led

channels

  • SEO
  • Customer stories
  • LinkedIn
  • Free takeoff

confidence

medium

Founders

  • name: Arvind Veluvali
    title: Founder/CEO
    role: CEO
    bio: I'm a former NASA scientist who most recently spent 2 years running the sales and operations functions at a $45MM raised AI company. I’ve also spent time in VC and product. I’m a Brown grad who dropped out of Wharton to build Fresco.
  • name: Akhil Gupta
    title: Founder/CTO
    role: CTO
    bio: I've been working with LLMs since 2018 and in renewables construction since 2022. Worked on AI @ Johns Hopkins, MIT, and TikTok. Currently building Fresco to automate material takeoffs.

Back to YC companies